Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. The secret is it takes more than pitching.

Media Relations 104

Media Relations Social Media Media Pitching 104

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Can we have the questions in advance?”. Your job is done, right?

Report 310

Report Interviews Pitching Course 310

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Branding 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Our job is to educate them in advance about what media need and want. Flag challenges that could impede success.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Twitter Interviews 111

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences. Or just ask.

Journalism 206

Journalism Trends Social Media Pitching 206

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Pitch a story about how the world is ending.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing. So, there’s not a one-size fits all approach to PR or media relations.

Media 310

Media Retail B2B Journalism 310

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. You’ll have way more success that way.

Survey 183

Survey Journalism Report Pitching 183

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media International 97

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Connecting with journalists on social media is also a less formal — but definitely effective — way to get their attention before sending them a formal pitch on email. Be yourself.

Pitching 208

Pitching Report Social Media Meeting 208

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

PR in High Definition

MARCH 26, 2020

This means that PRs must be strategic about what and how they’re pitching to journalists, for example, only mentioning coronavirus if it’s really relevant and being sure to pitch journalists at the right time – Dan mentioned that PRs should pitch non-coronavirus stories to him as early as possible in the day.

Media Relations 83

Media Relations Media Newspapers Print 83

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. This, to me, is the definition of viral. Chris talked about personalized pitches on high-value targets (VIPs). ” 6.

Viral 62

Viral Digital PR Pitching Data 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. maybe not do all the heavy reading but definitely willing to hunker in and keep learning.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 115

Pitching Media Relations Survey Advertising 115

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. So, to secure any media attention at CES, you will need a great story, a compelling pitch, great timing, lots of preparation, an experienced PR partner … and a little luck.

Technology 96

Technology Automotive Mobile Software 96

PR 20/20

JUNE 23, 2015

Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes. The secret is to pitch smarter , not harder.

Media Relations 40

Media Relations Pitching Media Strategy 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. It’s important to have a clear definition of success at the outset. Aiming too high to start. No measure of success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

APRIL 20, 2018

For PR people, the definition of “relationship” is broad and can include meeting for drinks, discussions on social channels, chit chat about life before an interview, or always delivering on promises, like sources. It’s critical to stand apart from the noise. The conversation was a good reminder about how to do that. Amanda Munroe.

B2B 68

B2B Pitching Policies Resources 68

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. If not, you’ll definitely want to create that first.

Twitter 60

Twitter Pitching How To Media 60

Bad Pitch Blog

MARCH 25, 2010

Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.

Media Relations 41

Media Relations Media Pitching Web 41

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

Bad Pitch Blog

JANUARY 28, 2011

The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."

Pitching 109

Pitching Viral Writing Blogging 109

Bad Pitch Blog

JANUARY 9, 2011

Even the definition of media has expanded to include citizen journalists/ bloggers. They''re extending the length of the news cycle as they sometimes break news on the front end of the curve and dissect mainstream media on the back end. Last I checked, we used other forms of media/marketing disciplines to achieve this goal.

Pitching 52

Pitching Print Web Tools 52

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity.

Publicity 100

Publicity Interviews Reputation Construction 100

Cision

DECEMBER 28, 2015

The supreme PR pitch is an abstract intellectual property. Largely reliant upon the client’s perception of the pitcher, in as much as what is being conveyed creatively in the pitch, it revolves around how the listener identifies with their potential new business partner. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s true.

Automotive 91

Automotive Interviews Technology Mobile 91

Flack's Revenge

JULY 25, 2014

Part of the problem is that the field can be amorphous – terms that sound similar but are quite different get sloshed around (publicity, PR, media relations, communications, etc.) Some may recall the PRSA-driven effort of a few years ago to update the definition of PR , and all of the industry mud wrestling around this.

Education 120

Education Advertising Advertising Newspapers 120