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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

Newspapers camp out there, journalists and bloggers embed with campaigns, and the cable news shows ramp bring on more pundits and plan hours of airtime in anticipation of a newsworthy outcome. But it’s definitely a mess. As political scandals go, it’s not salacious. What went wrong?

Crisis 323
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up. Continuity.

Crisis 249
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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Think data studies, press releases, and expert commentary.

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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Know the paper.

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

Newspapers camp out there, journalists embed with campaigns, and the cable news shows bring on more pundits and plan hours of airtime in anticipation of a newsworthy outcome. But it’s definitely a mess. I didn’t fully realize that until I happened to hear a third-party pundit explain the process on a radio show.

Crisis 156
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Influencer Marketing is like High School

The Proactive Report

Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. They definitely influenced her. By definition it means to cause change or action in another person or thing. This strategy has been a part of PR since the advent of mass media.

Marketing 100