Remove Definition Remove Newspapers Remove Social Media
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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta.

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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Find The Right Social Media Channel. Use Mobile Destinations.

Community 225
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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249
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Behind the Headlines With Jody Fisher

Cision

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — With that said, 93 percent of journalists affirmed that they appreciate it when communication professionals follow them on social media.

Pitching 146