Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Pitching Comparison 120

Deirdre Breakenridge

MARCH 12, 2015

The colors you use on the web are not the same colors you use for print. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media. There are tools and resources to learn more about color. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. How do you envision the future of PR? to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. Even the definition of media has expanded to include citizen journalists/ bloggers. Should I Pitch Stacy''s Mom ? Amorphous Media The state of media is, uh, "dynamic." So the answer to our headline is a trick question.

Pitching 52

Pitching Print Web Tools 52

Landis PR

JULY 25, 2022

This recent announcement yielded multiple broadcast and print stories. You’ll definitely want to take a “his, hers and ours” approach to make sure that each partner’s voice is heard. Building a shared media list and divvying up the pitching can help to optimize media relationships as well. Photo courtesy of Pexels.

Pitching 98

Pitching Agency Print Community 98

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Now that’s a different approach, I thought. I don’t talk about tech all that often.

Case Study 131

Case Study Wireless Company Local 131

Polaris

SEPTEMBER 4, 2014

Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? Experienced pros have developed and pitched countless stories in their careers.

Publicity 100

Publicity Interviews Reputation Construction 100

Stephen Waddington

OCTOBER 16, 2018

More than 80 members submitted almost 100 pitches, and 45 were selected. It’s not a definitive story that will last forever he says, but rather today’s version of an evolving story. You can buy the book in print for £29.39 The project has been 18 months in creation. and via Amazon Kindle for £4.95.

Handbook 114

Handbook Community Print Writing 114

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Have you ever listened to a sales pitch and thought, Geez! Here’s what it looks like: While the end goals are essentially the same (to close the sale or add another customer), the approach is definitely different.

Storytelling 159

Storytelling Comparison Case Study Brand 159

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37] Or do you folder stuff, pitches specifically? [00:03:16] Good to see.

Pitching 98

Pitching Travel Writing Report 98

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. Journalists are stretched….

Media Relations 83

Media Relations Media Newspapers Print 83

Buzzstream

SEPTEMBER 27, 2024

They print business cards. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert.

Digital PR 118

Digital PR Pitching Radio Google 118

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. For millennials, a recommendation from a friend can be more effective than a print ad. If a brand has a cause that it believes in, then millennials would definitely support that brand. The millennials are economically valuable and businesses are willing to adapt to cater to them.

Consumer 78

Consumer Print Social Media Advertising 78

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. Here’s how I could control those slots.

Meeting 97

Meeting Writing Pitching Case Study 97

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

Bad Pitch Blog

APRIL 2, 2009

Preview a written agenda (definitely run a spell check) with everyone on “your side” of the call to anticipate possible questions from the other side. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door. The next post, promise, will be the worst pitch imaginable.

Conference 40

Conference Pitching Meeting Print 40

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. What’s more, since PR is about hits, this means a bias toward a very broad definition of relevance. BPB: What in your opinion is the difference between a pitch and PR spam? I’m here to tell you he doesn’t.

Print 43

Print Pitching Twitter Advertising 43

Mora Communications

MAY 7, 2015

Definitely. Whether you’re approaching a blogger a newspaper editor or a TV producer, always keep in mind that without a story that has a definite arc and strong angle, you’re in trouble. Don’t pitch ideas, pitch stories. If you don’t have a story, don’t pitch. And, before you start, know who you’re pitching.

Social Media 49

Social Media Newspapers Media Pitching 49

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. So I would say culture is definitely a big thing.

Writing 99

Writing Interviews Pitching Industry 99

Shift Communications

SEPTEMBER 17, 2015

For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. The marketing sales funnel is both simple and confusing.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

MARCH 20, 2018

Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name. You don’t need to be a big shot so send us a pitch ! d) Facial recognition check-in.

Industry 90

Industry Marketing Enterprise Mobile 90

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content. We create and market our own content. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content. We create and market our own content. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 70

Marketing Pitching Corporate Technology 70

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? Extended PR Definitions for Professionals 29.

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

AUGUST 28, 2024

Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact. MuckRack differs from Cision in the size of its media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

PR 20/20

OCTOBER 12, 2017

No, this is not a psychology, medical, or art history book, but the previous examples are definitely applicable. After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. Does What We Know Hold Us Back in Marketing?

Marketing 53

Marketing Enterprise Print Film 53

Bad Pitch Blog

MARCH 29, 2009

11 Assume that whatever you write in an email could be printed on the front page of Gawker. 20 Don’t assume people have definitely received your email. The next post on BPB will be a horrendous pitch that both Kevin and I did not laugh at. 10 Never send email when you’re angry. And we do mean never. Email isn’t private.

Writing 45

Writing Print Groups Pitching 45

MaccaPR

FEBRUARY 25, 2015

It’s definitely a big change. I remember when Chen May Yee pitched that story to me. And I think so long as we’re doing good journalism we’ll be pretty successful on whatever platform you look at, whether in print, online, mobile or whatever comes along in the future.". What in Great Odin’s name were you thinking?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. Print it to motivate your team.

How To 60

How To Software System Employee 60