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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Think data studies, press releases, and expert commentary.

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Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Prowly

Metric Definition Calculation Importance Reach The total number of unique users who see your content at least once. Reach shows the number of unique users who viewed it. Impressions reflect the total number of content views, even from the same user. Count of distinct users who viewed the content.

Media 104
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Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As a former print journalist, I’m appalled at the lack of accuracy… from facts to proofreading… found in today’s media. Whether delivered via radio TV or online. Infotainment.

Survey 165
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Owning In-House Digital PR with Victoria Schmid from KURU Footwear

Buzzstream

Having that unfiltered advice or feedback, I guess from a journalist, I’ve definitely gotten that before, not from a journalist. ” I think that’s definitely one of those instances where it was too far from the brand. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

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Thoughts on Promoting Thought Leadership

Reputation Us

I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Training should be more than an email with messaging or print-out of “communication best practices.” Are they articulate?

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there.

Ethics 92