Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.” Social media by definition is a space where people share ideas and information. ” So, how did it all happen? No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

Reputation 44

Reputation Web Policies Employee 44

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. In its advertising, Apple brags about the quality of its iPhone cameras, and Go Pro cameras document even the most harrowing situations in high definition brilliance. Can your reputation withstand increased surveillance? 200 Million Camera Phones.

Reputation 40

Reputation Viral Privacy Retail 40

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire. As an extra bonus, buy a copy of Spin Sucks, Communication and Reputation Management in the Digital Age before March 8th then email your receipt to iboughtspinsucks@armentdietrich.com.

Banking 100

Banking Media Local Survey 100

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation International 62

Waxing UnLyrical

OCTOBER 17, 2011

positive, neutral or negative) and prioritized according to potential reputational impact. From my perspective, developing our communications approach for our social channels was definitely the most challenging component. We categorized these messages based on sentiment (i.e. An incredible amount of work went in to this campaign.

Publicity 93

Publicity Banking YouTube Social Media 93

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Viral Marketing? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. The 24/7 chatter about your brand on external sources, now it’s just definitely isn’t it, you can’t be in communications or marketing and not be on top of that. Welcome back, Chris. .

Media 202

Media Storytelling Technology Data 202

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Fortunately, I evaded becoming a casualty of jobfishing and joined an established, reputable, and dynamic European tech PR agency. Word of mouth.

Agency 62

Agency Case Study Technology Viral 62

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

PR in High Definition

SEPTEMBER 27, 2021

This can be showcased with reputational assets- thought leaders, delighted clients, resilient workforces- the important part is to continue to build purpose-led authentic communications. The power to bounce back is more paramount than ever, especially how we set forth with this ability. Being vulnerable to stand out in the crowd.

Viral 62

Viral Crisis Industry Reputation 62

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. And I would definitely say that, yes, like just studying story in general is such a good thing to do.

SEO 62

SEO Study Brand Branding 62

PR in High Definition

DECEMBER 17, 2018

Facebook’s reputation was on the line and they suffered some serious damage. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode.

YouTube 48

YouTube Ethics Crisis Industry 48

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

JANUARY 7, 2025

5 The most commonly used tactics in the digital PR toolkit align with the definition in the first section of our report: pitching data-led content (94.8%), expert commentary (92.5%), hero content (78.6%), and press releases (68.8%).

Digital PR 62

Digital PR Report SEO Data 62

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? A coincidence? The hashtag quickly began to trend on Twitter. .

Case Study 232

Case Study Crisis Twitter Viral 232

Cision

DECEMBER 26, 2017

Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. Their messaging is witty and relevant, and it definitely appeals to younger audiences. If your brand is a jester, too, leverage your reputation as a comedian in your social media posts. The Jester. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

NewsWhip

NOVEMBER 2, 2021

The modern definition of misinformation has certainly become more contextual. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Although this is not the norm, there are exceptions that fit the older definition of misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. 19: Building a framework for reputation management. There was a great quote.

Data 78

Data Media Energy Analytics 78

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. So, another one I wanted to call out is Clubhouse which is definitely something that’s boomed in the pandemic more recently. W2O rebranding to Real Chemistry | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 105

Social Media Ethics Trends Viral 105

Prowly

MARCH 6, 2025

That's a simple, concise definition. So, in a way, it's like doing SEO backlinksbut supercharged to also enhance brand reputation often with a focus on press links. Better online and brand reputation Online visibility is key to achieving the results you want. But what's the difference between SEO backlinks and PR backlinks?

Strategy 104

Strategy SEO Engineering Data 104

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. A prominent piece in The New York Times no longer automatically drove the national news agenda. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Buzzstream

NOVEMBER 13, 2024

And It was a baptism of fire, let’s say but definitely massively influential to have a journalism background in my PR career now. it’s definitely set me up for a good start in the industry. And I’m definitely more in the tailored camp. Olivia: I think it’s definitely a combination of the two.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. The hashtag #DeleteUber went viral. No brands are immune to PR disasters.

Examples 52

Examples Airlines Viral Crisis 52

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. The video ended up going viral on the internet and making it to all of the main news channels. Well, Dove thinks women do apparently. We apologise.

Social Media 49

Social Media Airlines Media Viral 49

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225