Communications Conversations

JUNE 17, 2021

My point: Social media is so fragmented now and includes so many different time-consuming platforms, you can’t possibly keep up and show up on all of them. So, you can’t possibly know it all when it comes to social media marketing. Social media marketing is a tough job. Not even close.

Social Media 170

Social Media Marketing Pinterest Media 170

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Branding Brand Marketing 177

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Improve Target-Audience Reach. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Communications Conversations

JULY 27, 2021

” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Pick your social media platform–in almost every case (with maybe the exception of LinkedIn), the visual is going to be the thing that captures customers’ attention–not your copy.

Social Media 158

Social Media Marketing Media YouTube 158

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

Social Media 153

Social Media Marketing Media Energy 153

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. Definitely not as much as we should.

Social Media 143

Social Media Marketing Media Community 143

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Yeah, there’s definitely an Amazon effect. The post Using Social Media to Get PR appeared first on Christina Daves. That was until November 13th.

Social Media 130

Social Media Real Estate Media Pitching 130

Melissa Agnes

JULY 6, 2014

She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level. How, you might ask? And a whole bunch more! Podcast'

Crisis Communications 265

Crisis Communications Education Crisis Communications 265

PR for Anyone

JUNE 22, 2021

Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses. Social media is a hot topic and something that is frequently talked about.

Social Media 130

Social Media How To Branding Brand 130

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look!

Social Media 118

Social Media Fashion Media Travel 118

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Branding 256

Branding Brand Social Media Employee 256

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JUNE 30, 2021

While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. First, it’s a nice gesture.

Media 333

Media Pitching Report B2B 333

Melissa Agnes

OCTOBER 14, 2014

Not to mention how savvy Erik is when it comes to real-time communication, social media, media relations and all the other parts of his critically important job. If you happen to be in this boat, I highly recommend having your PIOs follow Erik because he’s definitely leading the way as an example to follow.

Travel 263

Travel Crisis Twitter Social Media 263

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

Cision

APRIL 5, 2017

Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Emotions are the key to creating more supporters and winning over detractors.

Branding 252

Branding Brand YouTube Social Media 252

Ronn Torossian

NOVEMBER 25, 2019

As such, the definition of engagement in the digital world is much broader. Engagement embraces everything from social media […]. But in today’s digital world, engagement has also taken on a new meaning. To marketers, it means any type of online conversation with customers. The post Will You Marry Me?

Social Media 39

Social Media Marketing Media 39

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

OCTOBER 20, 2023

Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Content creation Cultural marketing agencies can create culturally relevant content, including advertisements, social media posts, and website copy. Feedback loops Establish feedback loops with the multicultural audience.

Strategy 78

Strategy Marketing Local Groups 78

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Time will tell, but definitely one to watch. How effective is video on social media? . An ode to the new BeReal app? Facebook splits its news feed .

Instagram 118

Instagram Social Media Video Facebook 118

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

Branding 364

Branding Brand Pitching Industry 364

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. As Robin’s definition states: Fake news hurts PR by lessening trust in all media. is not the real ABC News URL.

Government 214

Government Digital PR Report LinkedIn 214

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Brainstorms are by definition collaborative, so a resolution to participate is a good one. . Branch out on social media – For PR team members who might not be as social media savvy as their colleagues, or who have a favorite platform that they’re most comfortable with, now’s the time to branch out.

Writing 310

Writing LinkedIn Social Media SEO 310

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Sword and the Script

MAY 19, 2020

The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta.

Twitter 198

Twitter Media Relations Media Survey 198

Cision

OCTOBER 5, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. That’s more than I engage in social media and I’m social media consultant.

Journalism 210

Journalism Community Video Study 210

ImPRessions - Crenshaw Communications

MARCH 9, 2021

Burger King UK definitely won attention for its scholarship program, but not in the way it had hoped. Yet it was flamed all over social media and will surely think twice before pulling another provocative PR stunt. As it happens, women are badly underrepresented in the category. The details of the program appeared below it.

Internal 323

Internal International Crisis Branding 323

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. I want to make it easy for you. Learn more at: www.3StepstoPRSuccess.com.

Real Estate 227

Real Estate How To Infographics Video 227

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

B2B 78

B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. It’s complex because even the definition of misinformation is divisive. Some conservatives accuse large social media platforms of de-emphasizing or shadow-banning their content. Crack down on misinformation.

Reputation 305

Reputation Privacy Data Advertising 305