Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

Brand 364

Brand Branding Pitching Industry 364

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. As Robin’s definition states: Fake news hurts PR by lessening trust in all media. How to Spot Fake News.

Government 214

Government Digital PR Report LinkedIn 214

Polaris

DECEMBER 15, 2014

I published so many blog posts over the last 30 days I simply didn’t have time to promote all of them on social media AND follow best practices by sharing the right mix of other people’s content. As I write this post on Dec. It’s also currently in 2nd place in terms of social media shares. Social media shares.

Blogging 156

Blogging B2C Social Media Facebook 156

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Share your advertising, promotion and social media campaigns. Are you considering on-going PR support or does your project have a definite beginning and end? Think again.

Writing 100

Writing How To Measurement Advertising 100

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

JULY 27, 2021

” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Which brings me to point #3–writing in the voice and style of the platform. The post Does grammar even really matter in social media marketing anymore?

Social Media 78

Social Media Marketing Media YouTube 78

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. 67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media. If the leadership believes social media is worth the effort, the team does too.

Survey 147

Survey Journalism Report Pitching 147

Ishmael's Corner

SEPTEMBER 28, 2014

With that said, 93 percent of journalists affirmed that they appreciate it when communication professionals follow them on social media. As highlighted in “ Why PR Should Be Paying Attention to the Turmoil at The Oregonian ,” a journalist’s KPIs can range from social media engagement to clicks on his/her stories.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Axia PR

OCTOBER 14, 2020

A simplified definition of PR. The next day, you may be conducting research and sending out media pitches. And the day after that, you might be writing a news release and creating social media content. What is public relations? I get asked this question all the time. The list is never ending.

Publicity 109

Publicity Pitching Meeting Writing 109

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! This keeps the user engaged and also increases you social media visibility. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Richard Laermer and Kevin Dugan curate every PR person’s nightmare, the Bad Pitch Blog, dedicated to calling out media pitches that are off-target, poorly written or just bad for any number of reasons. Learn what not to write. Bad Pitch Blog. However, “the good to bad ratio of pitches sent to us?

Blogging 159

Blogging Pitching Fashion Sports 159

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. But, subscribing is definitely worth it for all the other content they share. Just top notch.

Social Media 68

Social Media Blogging Media Airlines 68

ReimaginePR

JULY 11, 2016

After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Celebrities and fans took to social media immediately. Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Cision

FEBRUARY 12, 2016

If I don’t get back to you the first time, I did probably read your e-mail but just didn’t have time to respond: I receive well over 200 e-mails a day in addition to having to report and write. And definitely don’t call my cell phone to pitch. Do you accept pitches via social media?

Pitching 120

Pitching International Internal Mobile 120

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Branding Brand How To 243

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy.

LinkedIn 62

LinkedIn Social Media B2B Media 62

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

SEO 100

SEO Mobile Engineering Google 100

Critical Mention

JUNE 19, 2019

First, let’s take a look at the Content Marketing Institute’s definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Twitter Video Facebook 118

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Blame social media. Those that said the media is “rarely” objective: Adjectives.

Survey 154

Survey Data Media Ethics 154

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective.

Education 150

Education Course Training Social Media 150

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. What to Include in a Media Kit? How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Communications Conversations

MAY 13, 2016

Much has been written recently about Facebook, in particular, and how fewer people are creating and sharing content there –and what that could mean for the future of Facebook (and social media, in general). So, I started thinking about how I create and share on social these days. Maybe some of that has caught up with me.

Social Media 60

Social Media Media Instagram Facebook 60

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

AUGUST 18, 2021

There’s definitely a place for compassion in marketing, but finserv audiences also benefit from hard-hitting, assertive counsel rather than vague or meek recommendations. 04 and has been shared over 5,000 times on social media. Many popular authors and journalists write at an elementary or middle school reading level.

Study 141

Study Brand Branding B2B 141

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Because we can all improve our writing. Now that you have all kinds of wonderful topics to write about, if you need some help coming up with catchy names, you can always feed those topics into this tool from Hubspot.

Tools 168

Tools Pinterest Exercises Social Media 168