ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . We can get too comfortable doing what we know.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. 67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media. If the leadership believes social media is worth the effort, the team does too.

Survey 147

Survey Journalism Report Pitching 147

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. There you can write longer, share, and argue easier, illustrate with photos. And to become "famous"!

Social Media 52

Social Media Media Writing Web 52

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. But, subscribing is definitely worth it for all the other content they share. Just top notch.

Social Media 68

Social Media Blogging Media Airlines 68

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. So, maybe I should stop chit-chatting so we can meet this Social Media Rock Star! I work for their Marketing team as a Social Media Strategist. And man, am I glad I did. I was struggling in a sales role.

Social Media 60

Social Media Media Video Meeting 60

Maxim Behar

AUGUST 14, 2024

If we go back 15 years ago, we can all see that today's world is literally turned upside down - in how we carry out our projects, write press releases, host events, and press conferences. Every brand should have a bit of pragmatism because my second definition of a brand is that the brand is what we do. Third, we are reporters.

Brand 59

Brand Branding Ethics Hotels 59

5W PR

MAY 30, 2024

However, the ever-evolving media scene combined with the intrinsic technicalities of tech offerings makes designing an ideal tech PR strategy a formidable challenge. Embarking on the journey with clear objectives and a target audience Every triumphant venture begins with a definite end goal. This holds for PR endeavors too.

Technology 78

Technology Product Launch Construction YouTube 78

Axia PR

OCTOBER 14, 2020

A simplified definition of PR. The next day, you may be conducting research and sending out media pitches. And the day after that, you might be writing a news release and creating social media content. What is public relations? I get asked this question all the time. The list is never ending.

Publicity 109

Publicity Pitching Meeting Writing 109

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Celebrities and fans took to social media immediately. Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Prohibition

MAY 14, 2024

Yet another month filled with interesting social media ad updates that every marketer should be aware of. With all social media platforms pushing AI into each’s offering, X is now following suit with conversational descriptions being turned into ad audiences.

Advertising 62

Advertising Advertising Social Media B2B 62

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Share your advertising, promotion and social media campaigns. Are you considering on-going PR support or does your project have a definite beginning and end? Think again.

Writing 100

Writing How To Measurement Advertising 100

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Twitter Video Facebook 118

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

Social Media 40

Social Media Media Measurement B2B 40

Sword and the Script

FEBRUARY 2, 2016

It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing. Janet Fouts has recently published a new book – Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing – and provided me with a copy at no cost for review.

Social Media 60

Social Media Marketing Media Employee 60

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. As Robin’s definition states: Fake news hurts PR by lessening trust in all media. How to Spot Fake News.

Government 214

Government Digital PR Report LinkedIn 214

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. This is related to understanding your audience and what they’re looking to get from viewing your website or social media posts.

Media 105

Media Guidelines Survey Education 105

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby.

Infographics 60

Infographics Social Media Media Survey 60

Communications Conversations

MAY 13, 2016

Much has been written recently about Facebook, in particular, and how fewer people are creating and sharing content there –and what that could mean for the future of Facebook (and social media, in general). So, I started thinking about how I create and share on social these days. Maybe some of that has caught up with me.

Social Media 60

Social Media Media Instagram Facebook 60

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. Definitely. But, by launching a social media campaign are you simultaneously launching a PR campaign? First and foremost, remember to meet the media’s needs. Do they overlap? Are they both important?

Social Media 49

Social Media Newspapers Media Pitching 49

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. They have done some great work tapping into social media trends and current events on social media, while also staying true to their brand voice. Sometimes they work (ex.

Social Media 42

Social Media Case Study Media Creativity 42

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. ” In general, I’ve been more interested in the social tactics, given that’s the focus of my work. Probably the best social media tactic I’ve seen this week. Well written. Just go check your Instagram feed.

Digg 60

Digg Social Media Banking Sports 60

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

SEO 100

SEO Mobile Engineering Google 100

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

MAY 12, 2011

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#. My point is. What do you think?

Social Media 108

Social Media Media Facebook Twitter 108

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 96

Social Media Media Facebook Twitter 96

David PR Group

JANUARY 12, 2017

or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” I’m here to tell you that getting a traditional publishing deal to write a business book is absolutely possible, and I’m not diminishing self-publishing in the least.

Writing 40

Writing Reputation Social Media Education 40

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 98

Interviews Publicity Technology Social Media 98