5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. Definition & Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Inclusive messaging Craft marketing messages that reflect the cultural nuances and values of the target audience. Language matters, but so do visuals, symbols, and narratives.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. . Sure, I’m missing many other influential podcasts.

Marketing 306

Marketing Advertising Advertising Industry 306

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Onclusive

DECEMBER 6, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Public Relations Society of America (PRSA) International Conference. Dates: October 25 – 27, 2020. Location: Nashville, TN.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Branding 252

Branding Brand YouTube Social Media 252

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. And one’s better half definitely plays a huge role in success. Uncategorized CNBC interview IDA Ireland creativity storytelling what makes greatness' CNBC Talking Head Steps in It.

Creativity 144

Creativity Storytelling Interviews Sports 144

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics. is beyond me. This is why journalists get cranky about PR.”.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

Conference 256

Conference Content Marketing Marketing International 256

Ishmael's Corner

OCTOBER 14, 2014

Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption. Just having fun with language can qualify as business storytelling.

Brand 120

Brand Branding Storytelling Blogging 120

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. but definitely old. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Onclusive

MARCH 6, 2019

I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish. In many ways, the marketing folks were traditionally responsible for commercial outcome and the PR and communications folks were responsible for reputational outcome.

Banking 199

Banking Marketing Measurement Meeting 199

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. Strategic PR takes a long-term commitment by an experienced team, and that comes at a cost. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Polaris

DECEMBER 15, 2014

It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” It definitely helped me develop more discipline when it comes to blogging, encouraged me to use a blogging editorial calendar and forced me to focus on writing faster.

Blogging 156

Blogging B2C Social Media Facebook 156

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Examples of brand recognition You don't have to look far and wide for examples of brand recognition.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Its growth has definitely cooled over the past several weeks, but for PR or comms specialists, it can offer an opportunity to drive engagement, amplify outreach efforts and reach audiences with specific interests. Additionally, the ability to share multimedia content can enhance storytelling and campaign visibility.

B2B 170

B2B How To Instagram Reddit 170

MaccaPR

JANUARY 13, 2025

Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional. This type of content leverages the power of storytelling to build a deeper connection with audiences.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Ishmael's Corner

SEPTEMBER 30, 2014

In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”. The attraction of “owned media”, by definition, is that brands neither have to pay a media outlet for it nor earn it by convincing a reporter that the story is worth covering. But I won’t be holding my breath for the FT to link to this post.

Journalism 150

Journalism Brand Branding Publicity 150

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. There’s no one-size-fits-all definition of success, so set goals backed by data. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. Storytelling Every year, City were seen as key contenders to finally achieve their ultimate goal – winning the Champions League. Yet, they repeatedly fumbled at unexpected hurdles.

Storytelling 62

Storytelling Branding Brand Reputation 62

Ishmael's Corner

OCTOBER 8, 2014

The relationship with WCSO definitely shaped our mentality and what I consider to be a healthy zeal to help our clients get more than their fair share of attention. More importantly, we started to seriously hone our business storytelling chops. inches) in 1993. The 14 years supporting HP made this possible.

Agency 132

Agency Storytelling Corporate Enterprise 132

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. Sure, I’m missing many other influential podcasts.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. But the company shouldn’t just start experimenting with different tones in hopes of finding the one that resonates. Isn’t that what all companies strive for?

Brand 196

Brand Branding Reddit B2B 196

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. Bank Stadium in terms of capacity, but damn, that’s some selling power. Paul as well.

YouTube 121

YouTube Television Banking Corporate 121

PR in High Definition

APRIL 30, 2024

Wrexham, through their powerful storytelling has exponentially grown their fan base – even to the point where fans are now travelling thousands of miles to watch a game and if lucky, meet some of the players. The post The power of storytelling: How Wrexham AFC rose from the ashes appeared first on Firefly Communications.

Storytelling 62

Storytelling Sports Travel Pitching 62

Bianchi Biz Blog

OCTOBER 17, 2024

Most reporters that attend the show work for general or consumer-oriented media – so their focus is going to be concentrated on electronics products for the typical consumer – such as high-definition TVs, smart appliances, home systems and virtual reality products. Not the technologies that go into vehicles.

Technology 96

Technology Automotive Mobile Software 96

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE.

Construction 40

Construction Internal International SEO 40

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Ishmael's Corner

MAY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. Kennedy is one of my favorites and definitely relevant to the Agency’s trajectory. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. This quote from John F.

Storytelling 76

Storytelling Communications Publicity Google 76

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Presspage

OCTOBER 6, 2017

Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. In particular, the SEO options and storytelling features captured my attention. We hope to generate curiosity and desire among people who are thinking about visiting Curacao.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Prowly

DECEMBER 11, 2024

The AI keyword feature has definitely been the most helpful just to figure out what people are talking about and if they're talking about your story or the specific topic where your story would be relevant, she says. Heres the recipe: Pay close attention to storytelling patterns. Detect what format they useis it features? Editorials?

Pitching 104

Pitching How To Media Tools 104

Ethical Voices

OCTOBER 28, 2024

For us, it’s storytelling, it’s reputation management.” So, we are very happy with this, and this is very important, fact checking, and responsible storytelling, and responsible engagement. And I do love the PR definition by PRSA where it says it’s a strategic communication, PR.

Ethics 53

Ethics How To Crisis Internal 53