Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics. is beyond me. This is why journalists get cranky about PR.”.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Polaris

DECEMBER 15, 2014

As I write this post on Dec. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” Not all of those leads are marketing qualified but there are definitely a few worthy of a follow up call and a phone meeting. The most viewed post.

Blogging 156

Blogging B2C Social Media Facebook 156

Prowly

DECEMBER 11, 2024

The AI keyword feature has definitely been the most helpful just to figure out what people are talking about and if they're talking about your story or the specific topic where your story would be relevant, she says. Heres the recipe: Pay close attention to storytelling patterns. Detect what format they useis it features? Editorials?

Pitching 104

Pitching How To Media Tools 104

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Ishmael's Corner

OCTOBER 8, 2014

One of my all-time favorite quotes was uttered during an HP LaserRom press tour in New York when a journalist asked the HP developer why HP didn’t program the CD ROM application in Windows: “Have you ever tried to write Windows code? More importantly, we started to seriously hone our business storytelling chops. inches) in 1993.

Agency 132

Agency Storytelling Corporate Enterprise 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Write the book on it. But the company shouldn’t just start experimenting with different tones in hopes of finding the one that resonates. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford. So how can you tackle this issue? Be yourself!

Writing 120

Writing Storytelling Brand Branding 120

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. That’s the way uh-huh uh-huh, I hype it Rupert Goodwins writes: “…quantum computing seems to crop up about one year in two. But the definition of hard news is much more lax.

Enterprise 177

Enterprise Big Data Technology Analysis 177

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. That’s the way uh-huh uh-huh, I hype it Rupert Goodwins writes: “…quantum computing seems to crop up about one year in two. But the definition of hard news is much more lax.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

Film 136

Film Local Leadership Radio 136

Ethical Voices

OCTOBER 28, 2024

When we write a strategy for business, we do a PESTLE analysis, and we bring to the table the political, economic, and other things that can harm and can bring their challenges to the business. For us, it’s storytelling, it’s reputation management.” “No, no, I will post a story.”

Ethics 53

Ethics How To Crisis International 53

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

DECEMBER 4, 2024

Focus on storytelling and consumer engagement over hard selling. Having that unfiltered advice or feedback, I guess from a journalist, I’ve definitely gotten that before, not from a journalist. ” I think that’s definitely one of those instances where it was too far from the brand. So I definitely have had that.

Digital PR 71

Digital PR SEO Agency Pitching 71

Flack's Revenge

JANUARY 12, 2021

Read what they write and understand their research agenda to understand their thinking. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. First you need a clear definition of what you want them to think. How can we influence them?

Industry 156

Industry Enterprise Trends Technology 156

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Footage must be high definition since stations no longer broadcast in analogue. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. I would challenge you to write a more human bio.

Media 120

Media Television Video Print 120

Waxing UnLyrical

MAY 19, 2011

You know how I made a big to-do about writing for BNET ? It has a ton of great information, great bloggers, and definitely has the “I’m so kewl&# factor, seeing as it’s a CBS media property. But as the BNET gig moved along, the pressure (yes, pressure) of trying to write once a week for them got to me.

Nonprofit 85

Nonprofit Social Media Writing Storytelling 85

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Course Training Social Media 150

5W PR

MAY 30, 2024

Embarking on the journey with clear objectives and a target audience Every triumphant venture begins with a definite end goal. Professional product photos, logos, and team headshots are crucial for visual storytelling. This holds for PR endeavors too. Prior to setting forth, it is important to lay out the objectives.

Technology 78

Technology Product Launch Construction YouTube 78

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). Recognize the difference and never stop learning.

Sports 245

Sports Agency Creativity Industry 245

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 96

Ethics Advertising Advertising Analysis 96

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Solo PR Pro

OCTOBER 18, 2022

While many of the services they offer could be considered areas that fall under the umbrella of public relations, many of them do require a specific expertise that might not fall under the textbook definition of PR. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. And, he even added links to their sites. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

Communications 97

Communications Marketing Pitching Technology 97

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. When the ads are coming out of the same CMS as the editorial, which is one definition of native advertising — we won’t do that.”

Advertising 60

Advertising Advertising Storytelling Journalism 60

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ISEBOX

MARCH 2, 2017

The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster. Would you host a call center…without anyone to answer the phone?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PRSay

SEPTEMBER 25, 2023

He advises communicators to speak clearly, use words according to their conventional definitions, “and think of the sort of short words that convey emotion and deep meaning.” [ Illustration credit: nuthawut ] The post Skip Annoying Buzzwords; Choose Clarity and Meaning Instead first appeared on PRsay.

Fashion 97

Fashion Survey Corporate LinkedIn 97

Buzzstream

SEPTEMBER 11, 2024

Building relationships with freelance journalists can be more effective since freelancers often write for multiple outlets and provide new referring domains. I mean, that’s definitely. So I definitely think the world would be a lot better place if kind of more people adopted it. Amelia: Yeah, definitely. Thank you.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 19, 2025

Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human.

Pitching 71

Pitching How To YouTube Tools 71

Rock the Status Quo

SEPTEMBER 16, 2015

When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes. Write it differently. I found it fabulously inspiring! The idea stuck in my head.

Pitching 100

Pitching Local Trends Interviews 100

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement.

Survey 81

Survey Industry Communications Corporate 81

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 100

Content Marketing Marketing Media SEO 100