Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else?

Case Study 232

Case Study Crisis Twitter Viral 232

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. This profession is definitely exciting. Their current crisis management firm is not delivering practical deliverables.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. Its not definitive, but why not plant the idea into your strategy in case some predictions start becoming reality?

Examples 104

Examples Brand Branding How To 104

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creative ideas are by definition outliers, so they may take a leap of faith. This promotion of a mundane personal health topic made all the difference. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

Cision

JULY 28, 2015

Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. It definitely gives us an edge.”. You’ve expanded your brand awareness with this, so put it in your back pocket and remember it for the future,’” Natalie says. Visible Intelligence adds value for our clients.

Media 120

Media Viral Newspapers Digital PR 120

Cision

MARCH 31, 2015

Everyone wants to go viral, but it’s nearly impossible. By definition, people using mobile devices are on the go. “If you want people to share your video, ask them.” – Jay Baer. Bigger is not better. Focus on the needs of niche audiences and try creating content that resonates with them. Bigger is not better: Part 2.

Storytelling 120

Storytelling Mobile Video Viral 120

Sword and the Script

JUNE 14, 2022

So, while these statistics aren’t definitive, they do show the video can be helpful in B2B marketing. Most marketing videos aren’t going viral. Some of these statistics may be situational because there are other B2B marketing studies where video doesn’t rank at all. 3 Prerequisites for B2B marketing videos.

B2B 139

B2B Video Marketing Survey 139

ReimaginePR

SEPTEMBER 26, 2016

Create the definitive resource, the ultimate guide, even the beginner’s guide. But don’t simply post a link on your Facebook page and expect for it to go viral. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts.

Survey 165

Survey Data Media Ethics 165

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.” Social media by definition is a space where people share ideas and information. ” So, how did it all happen? No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours. We can search by keyword, website, or Facebook page to see what’s predicted to be successful.

Data 136

Data Pinterest Facebook Viral 136

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! But the juice is definitely worth the squeeze. It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Prohibition

AUGUST 5, 2022

Time will tell, but definitely one to watch. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. An ode to the new BeReal app? Facebook splits its news feed . potentially due to be added to the platform.

Instagram 118

Instagram Social Media Video Facebook 118

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. My snapshot analysis starts with their websites: Khanna’s site has the more switched-on look with the vertical scroll that works so well on mobile devices. Turning to Twitter ….

Instagram 98

Instagram Mobile Social Media Construction 98

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 105

Social Media Ethics Trends Viral 105

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 11, 2016

to viral social media campaigns. . It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years. Have a communications plan in place and identify a team who is ready and able to respond calmly and consistently. . How do you envision the future of PR? Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Communications Conversations

APRIL 20, 2018

Getting GA certified isn’t a requirement, but it is definitely something worth considering as it helps you to understand the platform (if you haven’t been certified, you will definitely want to study up for this test beforehand) and builds up your resume with a great industry-based credential.

Social Media 114

Social Media Media Education Analytics 114

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Rosalie Morton explores the lessons we’ve gained from this viral hit. Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? Mark Schaefer offers his video response.

Nonprofit 84

Nonprofit Viral Social Media Resources 84

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Stern + Associates

FEBRUARY 7, 2014

This may seem like a no-brainer, but to be a thought leader—who, by definition, must have followers—you need to have an online presence. But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute. There’s an old saying in academia: Publish or perish. Publish when and where you can.

Leadership 98

Leadership How To Enterprise Viral 98

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas.

Social Media 84

Social Media Media Customer Service Measurement 84

Bad Pitch Blog

JANUARY 28, 2011

Definition of viral: we are not only spreading a message or brand, but we are also working WITH the big cheese spreader (blogger, publisher, journalist, newsletter biggie, guy who talks a lot) so he stays in business-and the way he will do that in the future will be via clicks, and more clicks, and even more clicks.

Pitching 109

Pitching Viral Writing Blogging 109

NewsWhip

NOVEMBER 2, 2021

The modern definition of misinformation has certainly become more contextual. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Although this is not the norm, there are exceptions that fit the older definition of misinformation.

Crisis 78

Crisis Branding Brand Airlines 78

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department.

Banking 100

Banking Media Local Survey 100

Buzzstream

AUGUST 26, 2024

The problem is, nobody cares about pest control and definitely nobody wants to write about it! Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort.

SEO 71

SEO Company Case Study Infographics 71

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 81

Consumer Marketing Television Viral 81

Konnect Agency

NOVEMBER 16, 2022

A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’? The short answer is simply, virality can’t be controlled or forced.

Video 52

Video Agency Viral Nonprofit 52

OnePitch

JANUARY 11, 2024

But this was related to a raw carrot salad that was going viral on TikTok.” So it's definitely something that was on brand for us. But knowing that we are getting pitches that the publicists know are for the Bustle reader is definitely important. Recently, we had a TikTok go viral about it. It’s very difficult.”

Pitching 104

Pitching Consumer Trends Viral 104

Waxing UnLyrical

OCTOBER 17, 2011

From my perspective, developing our communications approach for our social channels was definitely the most challenging component. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it.

Publicity 93

Publicity Banking YouTube Social Media 93

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

AUGUST 9, 2022

The maze is a great way to celebrate their anniversary – it’s a stunt that looks visually impressive making for great social media content and is one that has definitely got the brand talking, great work Lego – oh and happy anniversary! Deliveroo crack down on thieving seagulls. pic.twitter.com/D7B6bnCUFa.

Social Media 62

Social Media Media Viral B2C 62

Bad Pitch Blog

MAY 26, 2009

SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) Which reminds me, if you have to pitch someone about a viral video? It’s not viral.

Pitching 40

Pitching Viral Mobile Video 40

Buzzstream

DECEMBER 30, 2024

Thats definitely how weve been able to, to cut through the noise because obviously, journalists will just get the same tips, just written slightly differently. which went insanely viral, and has just under one thousand linking root domains today. Dish some, maybe some insider secrets or maybe even just give an opposing view.

Pitching 62

Pitching Trends Google Data 62

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting. Now that you know exactly which steps to take, remain consistent to make continual progress.

Social Media 120

Social Media Media Instagram Advertising 120