Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

Brand 364

Brand Branding Pitching Journalism 364

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! For info on how to write a winning award submission , see this earlier post. Awards produced by U.S. based pubs Digiday and AdExchanger are actually global. By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media. “The

Government 214

Government Digital PR Report LinkedIn 214

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. By contrast, those who transition to remote work definitely feel the change in their environment and pace of work. Adopt a self-starting attitude .

How To 309

How To Meeting Travel Employee 309

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Definitely. I’m writing a book on influencer marketing so part of it is R&D. Have you been recommending a change in strategy regarding social media? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Definitely take a little extra time to connect with the reporter during the call. Beware lengthy tangents. Feel free to make small talk, compliment them on recent stories, or to ask about recent work.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

Cision

NOVEMBER 7, 2016

In either case, media definitely kicks up the interest level of content. Regardless of how it’s used, it’s definitely interesting on the page. If you want to get more distribution and effectiveness from the content that you write, you can use these tools to create an organized, interesting, hierarchical post.

How To 308

How To Tools SEO System 308

Buzzstream

FEBRUARY 28, 2025

And I guess I brought up the reactor PR thing because I was writing a piece about it at the time. So yeah, that definitely helps. I mean, it’s basically giving the journalist every single thing they need to be able to go off and just write a post, right, without even contacting you back. Vince: Yeah. How can I tweak it?

Strategy 62

Strategy SEO Pitching Banking 62

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Many startups are in the nascent stages of preparing customer success stories.

B2B 334

B2B Company Case Study Conference 334

Polaris

DECEMBER 1, 2014

but definitely old. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. If your organization is like most others, you probably don’t have a half dozen writers hanging around just waiting to start writing content.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 156

Google Course Survey YouTube 156

Deirdre Breakenridge

FEBRUARY 26, 2018

It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. They might be those who share your content consistently, comment on articles you produce, engage with you on the social networks, or write handwritten letters to your executive team. It’s about your team.

Brand 256

Brand Branding Social Media Employee 256

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list.

Writing 170

Writing Pitching Meeting Communications 170

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed. Is this a sign of the future of PR (and journalism)?

Pitching 174

Pitching Journalism Video Advertising 174

Melissa Agnes

OCTOBER 16, 2014

Several attempts at creating a “code of conduct” for emergency managers have produced the IAEM Certified Emergency Manager (CEM) designation, the Principles of Emergency Management, including a definition, mission and vision. There are commonly held broad definitions of professions.

Education 270

Education Government Policies Wikipedia 270

Prowly

DECEMBER 11, 2024

The AI keyword feature has definitely been the most helpful just to figure out what people are talking about and if they're talking about your story or the specific topic where your story would be relevant, she says. Its a place to add notes and reminders, write contact descriptions, and log emails, calls, and meetings.

Pitching 104

Pitching How To Media Tools 104

Cision

APRIL 28, 2017

What that’s meant for us and our relationship with LiveRamp is that we had to go tie all those reporters that we publish to with all the millions of users that read, click on and ultimately write, do something, act on the content. So if you look at that, Cision collaborating with LiveRamp was the definition of a no-brainer.

Measurement 185

Measurement Media Data System 185

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. In addition to programming the company’s well-known conference content, Gavin writes magazine-style feature stories on the biggest trends in digital advertising, including all flavors of programmatic, mobile and viewability.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

ReimaginePR

APRIL 10, 2020

The very most useful part about writing an insightful article might be the wide array of subjects you are able to pick from. There are several unique topics that you can utilize in writing procedure documents. A significant level to bear in mind when writing a critical article is the reality the artist must be provided relevance.

Writing 120

Writing Newspapers Resources Interviews 120

Communications Conversations

JULY 27, 2021

” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Which brings me to point #3–writing in the voice and style of the platform. Let’s just get this out of the way. Let’s examine why. But, here they are, doing just that.

Social Media 158

Social Media Marketing Media YouTube 158

Sword and the Script

JULY 9, 2024

You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. I believe many of these are digital marketers and SEOs moonlighting as PR people – but it definitely makes it harder for all of us – including reporters. So, put the effort in to write a good pitch.

Survey 182

Survey Journalism Report Pitching 182

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. How to use it successfully? Weve outlined a great workflow for this in our journalist requests post.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. The sense of greater appreciation is definitely a thing. The company definitely automates it’s marketing attribution. 75% say “the pandemic has permanently” changed “how they collaborate” at work.

Survey 156

Survey Marketing Groups Measurement 156

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! We look forward to writing more inspiring and thought-provoking content in 2021 and continuing to shape the reputation of tech-driven companies. Communicating in a global crisis. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Everybody on the marketing team writes.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency.

Examples 104

Examples How To Writing Blogging 104

ReimaginePR

APRIL 13, 2020

There are numerous explanations for why article writing businesses have thrived in the on-line world. Custom Writing Service It may seem there’s [link] no secure fashion of getting a really well-done essay in a short time frame and with minimal efforts on your own part. Article writing becomes a dreading obligation you must take.

Fashion 120

Fashion Writing Comparison Construction 120

Axia PR

OCTOBER 14, 2020

A simplified definition of PR. And the day after that, you might be writing a news release and creating social media content. What is public relations? I get asked this question all the time. One day, you might be in a series of meetings with clients. The next day, you may be conducting research and sending out media pitches.

Publicity 109

Publicity Pitching Meeting Writing 109

ReimaginePR

APRIL 10, 2020

You should know whether you’re writing an article, term paper, dissertation or any added sort of academic papers. An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. In such instance essay writing services may be great generator of help inside their opinion.

Education 120

Education Writing Construction Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!

Blogging 159

Blogging Pitching Fashion Sports 159