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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.

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Infographic: How Journalists Use Social Media in 2016

Cision

As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results.

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4 Essential Elements of a Standout Press Release

Cision

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. Make case studies more visual.

Video 149
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Build Organic Traffic for Your Organization by Creating Content for Your Specific Audience

5W PR

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement. When crafting content, quality reigns supreme.

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7 Things You Need to Do After Publishing New Content

Contently - Strategy

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.