Demo Interviews Product Launch 
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
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Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.
Cision
APRIL 15, 2015
Here are some ideas: For product launch announcement, create product demo video. If you’re announcing media coverage, share the video interview. For company launch, take a tour of your facilities. More is better. Don’t feel like you’re limited to just one visual add-on to your release.
ImPRessions - Crenshaw Communications
JULY 10, 2017
A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media. Not everyone has the narrative arc to make it.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.
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