Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 127

Trade Shows B2B Marketing Conference 127

ImPRessions - Crenshaw Communications

JULY 14, 2016

Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. How does a communications professional manage the risk of breaking news?

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do?

Conference 62

Conference Trade Shows Branding Brand 62

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. Imagine the organization that sends you a helpful third-party article after a registration, rather than a pitch to sign up for a demo.

Media 121

Media B2B Groups Conference 121

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. For example, you might want to interview a CEO, stakeholder, or project leader. Maybe you want to add a product demo video or trailer for an upcoming event. Consider the next six months, too. Instead, make sure the quote adds something.

Writing 96

Writing How To Media Guidelines 96