Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. So how do you decide whether to take a risk? Know Your Audience.

Industry 76

Industry Trade Shows Marketing Film 76

ImPRessions - Crenshaw Communications

JULY 14, 2016

A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. We like “drop-in” demo days for new products where media and bloggers can come by at a time of their choosing to cover a product launch.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Software Demo – Can increase conversion up to 85%. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

Media 120

Media B2B Groups Conference 120

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Targeted email invites for demos or interviews are another place to promote your press kit link. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

MaccaPR

FEBRUARY 7, 2022

What’s a marketer to do? With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? General (positive) show commentary.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. This is one of the top questions we get from marketers. So I want to walk marketers through how I would approach this process, using mock examples. What exactly is AI?

How To 41

How To Marketing Software Tools 41

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening. Instead, the revenue was the result of a combination of efforts across sales, marketing and other departmental functions that included a blog. 4) Marketing impact.

B2B 76

B2B Measurement Blogging Community 76

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Maybe you want to add a product demo video or trailer for an upcoming event.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 196

Marketing Employee Content Marketing Media Training 196