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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309
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Journalist Relationship Management For More Media Placements

Onclusive

With our powerful tools, you’ll be able to create media lists in minutes instead of days and communicate with journalists without leaving the Onclusive platform—saving you valuable time so you can focus on building important relationships and getting more media placements. Request Demo. Media Outreach Best Practices.

Media 195
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Get Ahead With the Most Current Media Database in the Industry

Onclusive

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Request Demo. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195
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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 225
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PR Pros: What to Expect in Q4

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Tourism 186