Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Request Demo. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Do your homework.

Pitching 120

Pitching How To Sports Web 120

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media? Do not call.

Pitching 120

Pitching International Internal Mobile 120

Flack's Revenge

JANUARY 17, 2019

The demos were pretty incredible (you can check them out in the video link above). After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

Insurance 234

Insurance Insurance Privacy Interviews 234

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

OCTOBER 4, 2021

Request Demo. The next step is to break through the noise to get their attention and put a pitch in front of them that they cannot ignore. Onclusive’s robust Author Intelligence profiles make it easy to get to know influential authors, what they write about, how often, and in which publications. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. I also write for Liquor.com. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches?

Pitching 120

Pitching Instagram Viral Facebook 120

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 174

Radio Sports Journalism Analytics 174

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 104

Pitching Consumer Trends Viral 104

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

AUGUST 4, 2020

Many PR tech vendors do no t offer web-based demos in preference to a sales demo. c) What makes a great pitch? PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration.

Media Relations 179

Media Relations Media Print Software 179

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. Looking to entice a journalist to cover your news?

Infographics 120

Infographics Guidelines Creativity Pitching 120

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Content picks Pitch results. And now onward with this month’s PR tech sum.

Branding 172

Branding Brand Reddit Pitching 172

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. As I write this piece, it’s currently trading at about $6.50 Vetted” is like HARO or ProfNet with no pitching. ONA 20 Vetted Demo from Vetted on Vimeo. Welcome to 2021!

Pitching 157

Pitching YouTube Company Community 157

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 26, 2015

These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social.

Print 120

Print Mobile Software Writing 120

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. What advice do you have for PR people that want to pitch you?

Technology 93

Technology Meeting Media Analytics 93

Waxing UnLyrical

OCTOBER 27, 2011

At this time I am not interested in a <REDACTED> demo. And what floors me (though maybe it shouldn’t) is that it’s not just bad publicists whose pitches suck. Pitching isn’t just for publicists. Approach the people you’re pitching as if they’re human beings. You probably do as well.

How To 98

How To Pitching Writing Fashion 98

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. Crunchbase. Make it a habit.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). From here, you can create an alert for reporters that write about your refined search results.

Pitching 96

Pitching Media System Tools 96

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Develop Core Messages Craft a concise elevator pitch that answers: What problem are we solving? Videos & Webinars: Use visual formats for procedural demos or expert Q&As. Personalized Pitches: Tailor your approach to each reporters interests.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Critical Mention

MAY 31, 2019

Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks. He has a passion for content writing, social media and SEO. SCHEDULE A DEMO. Use PR outreach effectively for backlinks. Advertise on social media. Until next time! Critical Mention.

SEO 102

SEO Film Advertising Advertising 102

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. Demos suggests that traditional linear career ladders could disappear. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. What are the biggest pitching mistakes brands make? Talk to them even when you’re not trying to pitch them. That’s a great question. Take them to coffee.

Television 120

Television Public Affairs Pitching Healthcare 120

Critical Mention

SEPTEMBER 27, 2019

Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Until next time!

Branding 100

Branding Brand Advertising Advertising 100

Critical Mention

JULY 2, 2020

Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. SCHEDULE A DEMO. Integrates your Business . Priscilla Osorio.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

APRIL 9, 2020

It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. This is the time to get creative and produce a wide range of online content.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 6) Pitch the story to an industry newsletter. 3) Surgically weave it into blog posts.

Media 121

Media B2B Groups Conference 121

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 87

Software Media Relations Media Pitching 87

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Share Tweet Share. Priscilla Osorio.

Radio 92

Radio Television Social Media Sports 92

Bianchi Biz Blog

JUNE 21, 2022

I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.

Meeting 86

Meeting Media Chemicals Radio 86