Demo Technology Trade Shows 
Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on.
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Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk?
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Your main objective?
Cision
FEBRUARY 19, 2016
Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic. Be Brief, But Thorough.
ImPRessions - Crenshaw Communications
JULY 14, 2016
A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. We like “drop-in” demo days for new products where media and bloggers can come by at a time of their choosing to cover a product launch. It generated some fun and unexpected media coverage.
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.
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