ImPRessions - Crenshaw Communications

JULY 14, 2016

A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. We like “drop-in” demo days for new products where media and bloggers can come by at a time of their choosing to cover a product launch.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Software Demo – Can increase conversion up to 85%. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. So how do you decide whether to take a risk? About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

JANUARY 9, 2018

How B2B Marketing Can Get More out of Trade Shows. Imagine the organization that sends you a helpful third-party article after a registration, rather than a pitch to sign up for a demo. If you like this idea you should sign up for my newsletter the Monthly Scripts here. 7) Share with industry forums and peer groups .

Media 120

Media B2B Groups Conference 120

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. million square feet of exhibit space.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. General (positive) show commentary. Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Click here to request a demo or to discuss your monitoring needs. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Maybe you want to add a product demo video or trailer for an upcoming event. Start by creating a list of events and accomplishments that have occurred in the past six months. Consider the next six months, too.

Writing 96

Writing How To Media Guidelines 96

PR 20/20

MARCH 7, 2017

Website pages to show product demos, highlight testimonials, answer commonly asked questions and more. Offline, such as in your office lobby or at a trade show booth. Video is highly shareable and can be used on the following: Social media like Facebook, Twitter or Instagram. On USB ports as a digital leave-behind.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

FEBRUARY 14, 2017

If your organization gates content – white papers, webinars and or demos – track the source of registrations. Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales. Referrals out.

B2B 76

B2B Measurement Blogging Community 76

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Trade show events can be a truly fascinating experience. To get the most out of attending, you need to prepare.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

PR 20/20

AUGUST 2, 2018

But, we still invest a lot in trade shows. Step 6: Demo and Test. But to be sure, every marketer should demo or test drive tools for themselves. Many vendors offer free trials and demos. But we're doing OK: We use marketing automation software to manage our contact database. We have a content marketing program.

How To 41

How To Marketing Software Tools 41

MaccaPR

FEBRUARY 10, 2015

If Starbucks can sell CDs, why can’t you sell or demo your products in yoga studios, amusement parks, emergency rooms, movie theatre lobbies, elevators, TSA check-points or jazz piano bars? Have you thought of where – unexpectedly – your company’s product could be sold that none of your competitors would think of? Source: Papa John''s ).

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. You can also be one of the first people to demo the new Cision Communication Cloud. So how do you make the most of your experience? Stop by booth 333, play a game of cornhole, and take a moment to kick back and relax. No problem!

Conference 40

Conference How To Trade Shows Twitter 40

Bianchi Biz Blog

JANUARY 19, 2023

ZF showed everything from a heated seat belt (“Heat Belt”) to its new, autonomous SAE Level 4 Shuttle and its ZF ProConnect connectivity platform which securely connects vehicles with cloud and infrastructure CES2023 and the Media In addition to an overall sense of connection and excitement, this year’s version of CES (which was the largest U.S.

Automotive 81

Automotive Transportation Technology System 81

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 196

Marketing Employee Content Marketing Media Training 196