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7 Digital PR and Marketing Tends for 2023

The Proactive Report

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.

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Reputation Management and Digital PR

The Proactive Report

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. A well-executed PR campaign makes the job of marketing and sales that much easier. What is your background?

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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8 Cold Outreach Tips for Digital PR

Prowly

As it turns out, to build an inbound organic traffic engine that actually works, you need to build links. The post 8 Cold Outreach Tips for Digital PR appeared first on Prowly Magazine. How do you do that? Typically, unless you’ve already got a massive audience, that’s going to involve some cold outreach.

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3 ways digital PR and SEO work together

Agility PR Solutions

Search Engine Optimization is an important aspect of a brand’s content marketing. This is where SEO and content marketing overlaps with PR—they both require a thorough comprehension of who their […]. The post 3 ways digital PR and SEO work together appeared first on Agility PR Solutions.

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Digital PR and the Google Penguin

The Proactive Report

So yes, SEO has become an important PR skill. Google has recently admitted to Search Engine Land that since October 2014 their Penguin algorithm that addresses the quality of inbound links and fights spam has been put on a rolling, continuous optimization schedule instead of sporadic updates. And suddenly Digital PR is in demand.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.