5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. That means creating high-quality content that is informative, engaging, and relevant to the target audience. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

JULY 31, 2017

To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. Optimize every piece of content so it is perfectly formatted for search engines. Perhaps even ”what causes eczema?”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Maybe you are a fully digital brand and location doesn’t matter. You get the point.

Study 62

Study Pitching How To Data 62

The Proactive Report

FEBRUARY 2, 2017

People are more likely to believe search engines (59%) than human editors (41%.). PR Lessons . Online sources and search engines are trusted more than traditional media. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Peers are Highly Credible.

System 100

System Training Engineering Employee 100

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously.

Local 89

Local SEO Engineering Web 89

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. When you practice good digital PR and create great content, you can accomplish your search goals.

Infographics 120

Infographics SEO Engineering Strategy 120

The Proactive Report

JULY 23, 2018

Danny Sullivan, Search Engine Land founder, and editor. We know how that works; it’s one of the core functions of PR. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. Owned Links. Earned Links.

Google 113

Google Guidelines Web B2C 113

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Overall, a strong modern media kit should increase inbound PR attention and provide journalists with the information they need to want to feature the brand.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Infographics are liked and shared on social media 3X more than other any other type of content. For more Digital PR Tips s ubscribe here. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

FEBRUARY 29, 2020

This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). These backlinks are important to digital PR and marketing for two primary reasons. Headlines with lists outperform those without lists.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. And that’s really the game with digital PR a lot of the time.

Creativity 117

Creativity Digital PR Data Pitching 117

Frederik Vincx

DECEMBER 11, 2015

According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. PR is a broad industry that calls on multiple competencies. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

The Proactive Report

NOVEMBER 12, 2016

SEO: Search engines are now regarded as a media source by the public. Your content has to be found in search and news engines. In the US that number is 77% Every PR practitioner needs to learn to storyboard, script, shoot, edit and distribute high-quality brand videos that engage their audiences. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153