Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

5W PR

OCTOBER 9, 2024

Digital Marketing, on the other hand, utilizes digital channels to reach and engage audiences. It encompasses various tactics, including Search engine optimization (SEO), which focuses on optimizing websites to improve their visibility in search engine results pages.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Sword and the Script

FEBRUARY 23, 2021

We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search.

SEO 128

SEO Engineering Google Study 128

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

AUGUST 7, 2024

For instance, if engineers use Jira, you should also use Jira to align with their workflow. Create a Strong Business Case Before initiating any project, prepare a detailed document outlining the business case, the expected impact, and how the results will be measured. This helps in gaining buy-in from all stakeholders.

SEO 62

SEO Company Engineering System 62

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Use analytics tools to track the performance of PR and digital marketing campaigns. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . When Twitter empowered engineers to make customer experience decisions, it sent me scrambling to find a way to see share counts.

Digital PR 60

Digital PR Tools SEO Web 60

The Proactive Report

JULY 23, 2017

They use search engines and social media to find it. Optimized for search engine algorithms. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Get the Digital PR Tips News letter.

Strategy 149

Strategy SEO B2C Social Media 149

The Resolution Blog

MAY 11, 2018

‘How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018.

SEO 120

SEO eBook Data Measurement 120

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live? You should still register !

SEO 79

SEO Engineering Corporate Web 79

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

Prohibition

NOVEMBER 7, 2023

And remember, AI is only as good as the information you provide it with… Moz.com – SEO Mastery Best for: Search Engine Optimisation (SEO) Moz is like a compass for the search engine world. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

5W PR

JUNE 6, 2022

A combination of the right strategies can help companies improve their search engine results page rankings, engage with consumers through meaningful and valuable content, generate more exposure and brand recognition, attract more consumers, get third-party validation, and more. Digital PR.

Trends 88

Trends Data SEO Consumer 88

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are more likely to believe search engines (59%) than human editors (41%.). PR Lessons . Online sources and search engines are trusted more than traditional media. Trust in Authorities is Eroding Worldwide.

System 100

System Training Engineering Employee 100

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. PR has changed.

eBook 120

eBook Google Tools Analytics 120

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Brand Branding 62

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? It measures and indicates activity, not influence. Digital PR' Duh… but wait.

Agency 100

Agency Survey Customer Service Engineering 100

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Measuring Media Kit Success. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Your website is not just a pretty brochure online. It’s so easy to say “over to the web design firm.”

Tools 113

Tools Analytics Google Web 113

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

ZudePR

FEBRUARY 22, 2016

For example, if someone has taken the trouble to go on to Google and search for “glasgow pr company” it’s likely they are looking to purchase a Glasgow PR company’s services. 2: Eighty-Nine Per Cent of Customers Begin Their Buying Process with a Search Engine. And measure. But don’t dabble.

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). I’m happy to report they agreed!

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. And that’s really the game with digital PR a lot of the time.

Creativity 117

Creativity Digital PR Data Pitching 117

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Measure the results and analyze trends.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Crunchbase , PR Newswire , O’Dwyer ). 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Company Software Marketing 12

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. SEO: Search engines are now regarded as a media source by the public. SEO: Search engines are now regarded as a media source by the public. Your content has to be found in search and news engines.

SEO 153

SEO Engineering LinkedIn Analytics 153

Landis PR

DECEMBER 4, 2023

Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value. While I certainly don’t doubt the future potential of generative AI for content creation, it is still in the very early stages of development and is more about experimentation at this point.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Magazine and Search Engine Land. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81