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Switching from Link Building to Digital PR with Sage Singleton

Buzzstream

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)

Buzzstream

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Consumers expect a brand to be seen as a technology leader – image is a PR issue.

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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook. But here’s the thing: There’s only one Facebook. Chris Abraham Gerris.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Why Video is Vital in 2023

The Proactive Report

Facebook Reels. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. It’s caught on in a big way and the reach of Facebook reels right now is huge. He had always been interested in music from the 1980s.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.