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Many are realizing that old-fashioned link building just isn’t enough these days. The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digitalPR, Victoria Schmid. DigitalPRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, DigitalPR Manager at Journey Further.
Networking is a critical component of PR. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with.
Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.
I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
DigitalPR can help rankings, organic traffic and more. The term digitalPR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digitalPR with Rise at Seven’s Will Hobson on our podcast. How Does DigitalPR Help SEO? More on that later.)
Over the years, I tested and used almost every digitalPR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digitalPR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)
Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too. Some small businesses use a hashtag like #local #locallymade #honest #realpeople or even the name of the town they are in like #venicebeach or the state like #Oregon and #Arizona.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR?
DigitalPR. Recommended by fellow Scottish PR Scott Douglas. Because things move so quickly, monthly newsletters seem to have gone out of fashion. It’s a well-designed round-up of the last 31 days’ digitalPR happenings. Whitespark Local Pulse. Scott Guthrie. But this one is great.
This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Here’s a roundup of other news and links from the world of PR technology. Notified adds coverage books.
Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together. A sound strategy from ideation to research to analyzing results is critical to achieving these goals.
On Monday, I shared insights and advice to help PR pros get started with video. (In In case you missed it, I spoke at PR News’ DigitalPR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Fun, effective and engaging!).
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