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Content marketing isn’t a new idea for PR. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. So yes, SEO has become an important PR skill. That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm.
Because of this, most brands are adopting the digitalPR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digitalPRs can learn plenty from traditional PR. What is DigitalPR? Next, let’s look at traditional PR. Next, let’s look at traditional PR.
And as youll see, digitalPR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digitalPR industry. DigitalPR Growth 1. There has been a 34% increase in the search term digitalPR since 2020 worldwide. Google Trends ) 2.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
She’s been quoted in several of our articles and created a fantastic case study of her digitalPR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digitalPR campaigns from an in-house. I started digitalPR back in 2018.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digitalPR, Victoria Schmid. DigitalPRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, DigitalPR Manager at Journey Further.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. Should This Impact Your SEO or DigitalPR Strategy? Im here to tell you that it shouldnt impact your SEO or DigitalPR strategy. Heres why: 1.
iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). For daily updates on PR and tech trends follow me on Twitter. Infographic courtesy of Kargo.com.
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digitalPR.
Over the past few years, digitalPR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. The real time web just isn’t the same on Google or Facebook or anywhere else. Get DigitalPR Tips in your inbox every Monday morning. Chris Abraham Gerris. Twitter isn’t going anywhere.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. And now about a week and a half ago, this massive Google leak happened.
In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording.
Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.
DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. Is it even worth it?
Any former journalist who has leaped into digitalPR immediately gets my attention. There’s the opportunity to do radio journalism. DigitalPR. Do you think having a background in journalism is necessary to be a good PR? (She’s speaking at next month’s BrightonSEO as well!) Vince: Nice.
Following Google’s latest moves, such as the Helpful Content updates , email anti-spam requirements , and transition into AI, The title of this post shouldn’t surprise anyone. DigitalPR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values.
However, I have read numerous articles that online public relations or digitalPR is now dead. I have read many people, that I respect, saying that digital is simply one more channel that should be targeted just like the traditional media. Now, digital technologies offer us the opportunity to lead a fourth revolution in news.
For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. ” When we Google “coffee data,” I see NCAUSA’s National Coffee Data Trends Report.
Plenty of guides out there deal with pitching new products, services, and events or pitching a person to appear on TV, radio, or a podcast, so I won’t be covering those types of media pitches here. For example, suppose I were pitching a client to be interviewed for a feature article or to appear on a podcast, TV, or radio segment.
Bekki Ramsay, DigitalPR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digitalPRs. She was full of unique insights and tips for re-pitching your content and digitalPR in general. Bekki: Yeah. Yeah, that.
Vince: Yeah, so you all may know Thea from the PR Insider newsletter Which is a great resource for anyone in the PR space. I highly recommend checking it out and subscribing I’ll put a link in the show notes The you have been around in the digitalPR space for a bit here. I want to talk a little bit about that.
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