The Proactive Report

JUNE 26, 2017

There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. SMART News is one of them.

Google 149

Google Guidelines SEO Digital PR 149

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

OCTOBER 30, 2023

TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. April 2024 – Google will begin rejecting a percentage of bulk senders’ emails that don’t meet the guidelines.

Google 133

Google Guidelines SEO Reputation 133

The Proactive Report

OCTOBER 22, 2017

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Buzzstream

JUNE 17, 2024

Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digital PR or starting a link building strategy, you need email outreach. There are a few simple ways to get started.

How To 123

How To Travel Digital PR Google 123

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., . • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? It should do things with you.

International 62

International Internal Digital PR Course 62

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content. Google’s Aims. Unique, original content.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

DECEMBER 13, 2016

As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.” ” George Washington University Masters in PR Program.

Measurement 100

Measurement How To Guidelines Analytics 100

Buzzstream

JULY 10, 2024

For instance, we link to Ahrefs in a lot of our posts because it is an integral tool for link builders and digital PRs. That is why they mention in their link spam guidelines that “excessive link exchanges” are against their policies, not all link exchanges. He was talking about buying links, but the same risk applies here.

SEO 117

SEO Guidelines Banking Google 117

prTini

AUGUST 20, 2014

Plenty of agencies offer traditional and digital PR services. the decision was far less difficult than I thought it would be, because I had a solid frame of reference and clear-cut guidelines. So, what makes Geben different? It’s the “house rules” we’ve created and play by. Interestingly. It is what it is.

Guidelines 70

Guidelines Financial Digital PR International 70

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance.

Tools 73

Tools Marketing Advertising Advertising 73

5W PR

JANUARY 26, 2021

This begins with a set of guidelines that clearly lay out the brand’s voice strategy, objectives, goals, and action steps and is distributed to everyone who submits and publishes on the brand’s different platforms. Be sure that the tone matches the message and hopes for a reaction. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. But, with more people doing digital PR and journalists getting laid off, we are running into an inventory crisis. Yes, but most will and should be rel=nofollow and rel=sponsored (based on Google’s guidelines).

SEO 62

SEO Google Digital PR Analysis 62

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG).

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

APRIL 11, 2016

You need to follow Google’s quality guidelines. Today you need the whole nine yards. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

You need to follow Google’s quality guidelines. Today you need the whole nine yards. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content.

Mobile 100

Mobile Google SEO Web 100

Buzzstream

AUGUST 7, 2024

00:13:47 – Do you set guidelines and goals before testing? 00:21:26 – Can you outline the steps for running a digital PR campaign? 00:12:37 – Is there a specific tool you use for SEO A/B testing? 00:15:31 – How do you make the case for qualitative SEO changes to your dev team?

SEO 62

SEO Company Engineering System 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Is reactive PR best as a supportive approach to other digital PR efforts?

Strategy 62

Strategy SEO Pitching Banking 62

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Without specific guidelines and guardrails, ChatGPT will do its best to answer what it thinks you want but won’t get close enough. The tool searches the web, gathers relevant information, and summarizes it.

Tools 62

Tools Pitching Google Writing 62

Critical Mention

OCTOBER 24, 2019

Our Top Picks: PR pros should always keep an eye out for marketing tips. These three tactics provide great ways to boost your brand’s performance: 3 Marketing Tactics to Steal to Give Your PR Some ROI. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Resources Education Creativity 68

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JANUARY 22, 2025

But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. Google guidelines say it’s not ethical. You’re not necessarily reaching out to other bloggers.

Engineering 62

Engineering SEO How To Google 62

Prohibition

FEBRUARY 25, 2020

It’s really important to remember that it’s just as much the brands responsibility as the influencers to ensure that these guidelines are followed as there can be consequences from the ASA if not. Social media influencers are growing rapidly .

Marketing 62

Marketing Advertising Advertising B2C 62

Buzzstream

JANUARY 24, 2024

Quality sites for link insertion are similar to guidelines for qualifying a site for guest posting. Here are some rough guidelines based on Ahrefs or Moz metrics. Only some sites are going to be high quality. You will likely throw away more sites than you want at first. Ask them to include a link to your post.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Buzzstream

FEBRUARY 2, 2024

Some simple ways to make things scannable (and to help with accessibility guidelines): Break up large paragraphs into 1-2 sentences max Break up long sentences Use bullet points Use some bold text to make things stand out Again, AI can come in handy with a task like this.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Many will often have pitching guidelines in their Twitter bios or Gorkana notes, so it’s worth checking those first to avoid wasting their time and yours.

Writing 71

Writing Pitching Study Data 71

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site.

Blogging 62

Blogging Google Writing SEO 62