Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

OCTOBER 22, 2017

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.

Measurement 154

Measurement How To Guidelines Analytics 154

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. April 2024 – Google will begin rejecting a percentage of bulk senders’ emails that don’t meet the guidelines.

Google 133

Google Guidelines SEO Reputation 133

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 74

Tools Marketing Advertising Advertising 74

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Blogger Relations and Influencer Marketing are also a good way to earn these inbound links.

Google 113

Google Guidelines Web B2C 113

Buzzstream

JUNE 17, 2024

Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digital PR or starting a link building strategy, you need email outreach. There are a few simple ways to get started.

How To 123

How To Travel Digital PR Google 123

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel together.

Internal 62

Internal International Digital PR Course 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Competition, especially on digital platforms, is more competitive than ever. Conduct an audit of current marketing and communications. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. You need to follow Google’s quality guidelines. We started with custom web design and now we have a talented team of online marketing and PR pros. Today you need the whole nine yards.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. You need to follow Google’s quality guidelines. We started with custom web design and now we have a talented team of online marketing and PR pros. Today you need the whole nine yards.

Mobile 100

Mobile Google SEO Web 100

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. What does it mean for SEO and marketers? This is just one of the many latest TikTok trends changing the world of search marketing for brands.

Trends 62

Trends SEO Viral Social Media 62

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG).

SEO 83

SEO Web Tools Analysis 83

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Is reactive PR best as a supportive approach to other digital PR efforts?

Strategy 62

Strategy SEO Pitching Banking 62

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Without specific guidelines and guardrails, ChatGPT will do its best to answer what it thinks you want but won’t get close enough. The tool searches the web, gathers relevant information, and summarizes it.

Tools 62

Tools Pitching Google Writing 62

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JANUARY 24, 2024

According to a recent study from uSERP , link insertions are used about 10% of the time in link builder’s marketing mix, right behind 13% guest posting. Quality sites for link insertion are similar to guidelines for qualifying a site for guest posting. Here are some rough guidelines based on Ahrefs or Moz metrics.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. without nofollow, sponsored tags) is technically against Google’s guidelines and will be marked as spam. I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Buzzstream

JANUARY 22, 2025

So I’d love to hear your take on the market, the business right now. Has the market for link building changed recently? We were working more with SEO agencies and in house marketing teams. And that, that means the market has definitely changed in that. So it’s a massive market there.

Engineering 62

Engineering SEO How To Google 62

Buzzstream

JULY 10, 2024

There are a few different types: One-to-One Link Exchanges If you’ve worked in the digital marketing space (especially SaaS) I’m sure you’ve seen an email like this: When someone links to you and you link back, these links are also known as reciprocal links. Link exchanges or link swaps are a popular link building tactic.

SEO 117

SEO Guidelines Banking Google 117

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. So I started my career in marketing in general about eight years ago.

Digital PR 71

Digital PR Data SEO Strategy 71

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. In my time in digital marketing, they have released three major algorithm updates that have devastated businesses: Penguin, Panda, and recently, the Helpful Content Update. Not so fast.

SEO 62

SEO Google Digital PR Analysis 62

Sword and the Script

DECEMBER 10, 2024

If these predictions are any indication, theres little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I recieved this year, I had a simple observation: I disagreed with a lot of them. And with that, I present to you, 40+ marketing and PR predictions for 2025 1.

Marketing 216

Marketing Content Marketing Data Pitching 216

5W PR

APRIL 9, 2025

The healthcare technology sector continues to grow at a rapid pace, with the global digital health market expected to reach $550.73 Product launches in this space require careful planning and strategic execution to stand out in an increasingly competitive market. billion by 2027.

Product Launch 78

Product Launch Healthcare How To Mobile 78

Buzzstream

FEBRUARY 20, 2025

Vince: So if I were to talk to pretty much every digital PR guest that’s come on here. My assumption is that is a minority of the link buying market. It’s obviously against Google’s guidelines, right? How did HCU impact the link buying market? Obviously, they are very anti link buying.

SEO 77

SEO Google Local Engineering 77

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing B2B Storytelling 59