Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

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Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

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Internal International Digital PR Course 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). I’d highly recommend checking it out if reactive PR is on your radar.

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Strategy SEO Banking Pitching 62

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. For example, here are the guest post guidelines from the Hubspot blog.

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Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

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Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Without specific guidelines and guardrails, ChatGPT will do its best to answer what it thinks you want but won’t get close enough. for Writing a Pitch PressPal is an AI-powered tool from MuckRack.

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Tools Pitching Google Writing 62

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

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Buzzstream

JANUARY 24, 2024

You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool. Tip: You can search for the same keywords as your asset, but you will typically run into others trying to rank for the exact keywords, and thus, your pitch won’t be as effective.

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Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

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Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

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Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.

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Blogging Google Writing SEO 62

Buzzstream

JULY 10, 2024

For instance, we link to Ahrefs in a lot of our posts because it is an integral tool for link builders and digital PRs. That is why they mention in their link spam guidelines that “excessive link exchanges” are against their policies, not all link exchanges. He was talking about buying links, but the same risk applies here.

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Buzzstream

JANUARY 22, 2025

But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. Are you pitching ideas for them? We pitch using Surfer and we actually do this for link inserts as well.

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Engineering How To SEO Google 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. I don’t necessarily agree with this since a brand-new site can create and pitch content as quickly as established sites. Yes, but most will and should be rel=nofollow and rel=sponsored (based on Google’s guidelines).

SEO 62

SEO Google Digital PR Analysis 62

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. For the pieces it found to be relevant, the PR AI agent has dug up reporters’ emails and then drafted pitches (referencing your prior work with those reporters when appropriate). You cant do this intelligently when pitching 500 media outlets.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah.

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Digital PR SEO Pitching Strategy 62

Buzzstream

FEBRUARY 20, 2025

Vince: So if I were to talk to pretty much every digital PR guest that’s come on here. And they have a more compelling pitch when the pitch is, Hey, we want to buy placements saying we’re a marketplace that connects publishers and blah, blah, blah, blah, blah. Obviously, they are very anti link buying.

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Buzzstream

DECEMBER 18, 2024

And before you dismiss this post as a sales pitch, we have a lot of customers who use our tool for traditional link building. Here are the six major events shaping the shift from link building to PR. Google and Yahoo Email Guidelines When was it? Nevertheless, the evidence is hard to ignore. February 1, 2024 What was it?

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