Buzzstream

JUNE 17, 2024

Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digital PR or starting a link building strategy, you need email outreach. There are a few simple ways to get started.

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How To Travel Digital PR Google 123

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. By including sponsorship guidelines for influencers, etc., What to Include in a Media Kit? The offer to potential clients and partners.

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How To Media Guidelines Pitching 176

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

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Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Google’s Aims. The Google Algorithm.

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Google Guidelines Web B2C 113

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

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Writing Pitching Study Data 71

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? It should do things with you.

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Internal International Digital PR Course 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Is reactive PR best as a supportive approach to other digital PR efforts?

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Strategy SEO Pitching Banking 62

Buzzstream

JULY 10, 2024

For instance, we link to Ahrefs in a lot of our posts because it is an integral tool for link builders and digital PRs. That is why they mention in their link spam guidelines that “excessive link exchanges” are against their policies, not all link exchanges. I’m writing an article about [X] and I’d like to include your site.

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SEO Guidelines Banking Google 117

Buzzstream

JANUARY 22, 2025

Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. They’re trying to write for keywords to manipulate the site. Would you like us to write one for you?” It’s just made up.

Engineering 62

Engineering SEO How To Google 62

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG).

SEO 83

SEO Web Tools Analysis 83

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. I look forward to hearing from you soon.

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Pitching Infographics Survey Resources 87

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. for Writing a Pitch PressPal is an AI-powered tool from MuckRack.

Tools 62

Tools Pitching Google Digital PR 62

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Noticeable “Write for Us” Pages Just because a site wants to bring together a collection of great writers around the web doesn’t mean it’s spammy. Not so fast. Unfortunately, that’s not what most of these sites are.

SEO 62

SEO Google Digital PR Analysis 62

The Proactive Report

APRIL 11, 2016

You need to follow Google’s quality guidelines. Write content that will attract links from authority websites (Google loves natural links that occur because your content is excellent). Today you need the whole nine yards. Q8: Can you do SEO without content today? Make your site content relevant and interesting.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

You need to follow Google’s quality guidelines. Write content that will attract links from authority websites (Google loves natural links that occur because your content is excellent). Today you need the whole nine yards. Q8: Can you do SEO without content today? Make your site content relevant and interesting.

Mobile 100

Mobile Google SEO Web 100

Buzzstream

AUGUST 7, 2024

I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. 00:13:47 – Do you set guidelines and goals before testing? 00:21:26 – Can you outline the steps for running a digital PR campaign? But before that, he worked at an agency.

SEO 62

SEO Company Engineering System 62

Critical Mention

OCTOBER 24, 2019

Our Top Picks: PR pros should always keep an eye out for marketing tips. These three tactics provide great ways to boost your brand’s performance: 3 Marketing Tactics to Steal to Give Your PR Some ROI. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

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Blogging Resources Education Creativity 68

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

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Blogging Google Writing SEO 62

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Then, prompt them to write your email matching the target style and tone. If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target.

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Pitching Mobile Examples Study 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. Quality sites for link insertion are similar to guidelines for qualifying a site for guest posting. Here are some rough guidelines based on Ahrefs or Moz metrics.

SEO 62

SEO How To Resources Pitching 62

Doctor Spin

DECEMBER 4, 2023

The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Doctor Spin | the PR Blog. Understanding Social Media Logic. Media Logic.

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Social Media Media eBook Technology 52

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

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Construction How To Media Google 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. She does outreach the right way.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Buzzstream

FEBRUARY 20, 2025

Vince: So if I were to talk to pretty much every digital PR guest that’s come on here. Would you consider me writing a guest post on your site or inserting a link for 200 bucks or something? It’s obviously against Google’s guidelines, right? Do you blanket avoid sites that say “write for us”?

SEO 77

SEO Google Local Engineering 77

Buzzstream

DECEMBER 18, 2024

Here are the six major events shaping the shift from link building to PR. Google and Yahoo Email Guidelines When was it? The update subsequently wiped out traffic from affiliate review sites, sites writing scaled content using only AI, and most sites that people relied on for guest posts typically found on link marketplaces.

SEO 62

SEO Google Analysis Web 62

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year. Hinda Mitchell | President and Founder | Inspire PR Group 30.

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Marketing Content Marketing Data Pitching 216

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

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Marketing Content Marketing Storytelling B2B 59