The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) The reason content is best created by the Digital PR team is because it is a communication function.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) The reason content is best created by the Digital PR team is because it is a communication function.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC Need help? Trust in media is now at an all time low. The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

DECEMBER 24, 2014

The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

DECEMBER 12, 2017

Design: An awful lot of content today is visual – photography, original images, social media images and infographics. Learn more about these Digital Skills in a free email course and be ready for 2018. And video is growing at breakneck speed. Design skills are highly valued and likely to be more so in 2018.

Analytics 228

Analytics Infographics SEO Software 228

5W PR

APRIL 7, 2025

According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. According to SEMrush’s State of Content Marketing Report, companies using three or more analytics tools are 57% more likely to achieve their content marketing goals.

Data 78

Data Strategy How To Analytics 78

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR.

Digital PR 62

Digital PR Survey SEO Employee 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Get the Digital PR Tips newsletter every Monday. ” eMarkete r.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JULY 31, 2017

Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. The post How Content Makes Loyal Fans: Part One appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Pay for social ads aimed at a targeted audience.

Engineering 188

Engineering Interviews Infographics Social Media 188

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

JANUARY 28, 2015

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR'

Infographics 100

Infographics Content Marketing Digital PR Study 100

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Makes reporting the story easier. A majority of U.S.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team. Emphasis on client onboarding, paid marketing strategy, campaign management, analytics, and reporting.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

JUNE 4, 2016

Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest. For more Digital PR Tips subscribe to our newsletter. Follow us on Twitter. mikefalkow. sallyfalkow. Meritus_Media.

Social Media 100

Social Media Media Infographics Pinterest 100

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Digital etiquette. Digital PR Skills. Working with documents.

Communications 100

Communications Training Web Analytics 100

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year.

System 100

System Training Engineering Employee 100

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. I look forward to hearing from you soon.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. We know how that works; it’s one of the core functions of PR. Every time a reporter uses your press release content and includes a link to your site, that’s an earned link. Owned Links. Earned Links.

Google 113

Google Guidelines Web B2C 113

Presspage

DECEMBER 5, 2017

Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize.

Local 89

Local SEO Engineering Web 89

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

JANUARY 30, 2015

So we need to learn to produce visual content, track content success and report how our actions have contributed to reaching the organization’s goals. Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

OCTOBER 9, 2015

Create original infographics that give a unique perspective on a topic. Get Digital PR Tips. Do some analysis of that content and add your insights to show your thought-leadership. Do original research. Write original, in-depth articles. Watch the video in A6 again. Follow me on Twitter.

Twitter 100

Twitter Leadership Infographics Video 100

Sword and the Script

NOVEMBER 9, 2021

Prophet says it analyzes millions of stories from thousands of reporters to produce the probability of a journalist covering your story. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Another new PR tech player. Automated coverage book.

Software 95

Software Banking Technology Corporate 95