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How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Then, as we moved into digital PR, we really needed the muscle from agencies, and we built that upplenty. What made you decide that digital PR was the best route forward?

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. So yes, this mobile tipping-point is important to PR. If consumers consider brand content on social (or any other mobile app or site) to be boring and irrelevant, that’s a PR issue. Infographic courtesy of Kargo.com.

Mobile 201
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Digital PR Insights on Trust in 2017

The Proactive Report

People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) The Need to Build Trust. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC Need help? (All three ranked at 60%.)

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Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Digital marketing leverages technology to reach a wider audience through online channels. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts.