The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) The reason content is best created by the Digital PR team is because it is a communication function.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) The reason content is best created by the Digital PR team is because it is a communication function.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

DECEMBER 24, 2014

Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' We already pay for releases to be put on the wire and distributed to news sites.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use media monitoring tools to track mentions of the brand, competitors, and industry trends. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Aim to create content that is relevant to your industry, will provide value to your audience and increase their awareness of future trends and your brand. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

JUNE 4, 2016

For instance, if the word “business” is trending, then using “#business” in your post will substantially increase chances of engagement. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Proactive Report

AUGUST 5, 2016

Trend to Watch: Sharing News on Social. Infographics are liked and shared on social media 3X more than other any other type of content. For more Digital PR Tips s ubscribe here. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. You can kind of forecast that a trend is going to happen in those areas. Do you use something like Google trends? Is identifying the trends.

Creativity 117

Creativity Digital PR Data Pitching 117

5W PR

JULY 15, 2020

Overall, a strong modern media kit should increase inbound PR attention and provide journalists with the information they need to want to feature the brand. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

MAY 9, 2018

Overall Reply Rate Trends. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Trends of Top Performers.

Data 120

Data SEO Groups Pitching 120

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. It’s a growing trend and it is definitely impacting the practice of PR. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Don’t miss this one! I love the follow-up story angle.

Pitching 62

Pitching Energy Journalism Newspapers 62

The Proactive Report

JULY 23, 2018

We know how that works; it’s one of the core functions of PR. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. News still has human editors and they pay attention to rising searches and trending topics.

Google 113

Google Guidelines Web B2C 113

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Entrepreneur. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

FEBRUARY 29, 2020

These backlinks are important to digital PR and marketing for two primary reasons. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” 5 Years of Blogging Statistics, Data and Trends. * * *. List posts earn more shares.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Distribute Strategically: Once you have put the time and effort into creating and publishing a great press release, implement a strategic plan to distribute it using a digital PR tool like BuzzStream so it reaches the right audience.

Examples 62

Examples Product Launch Data Report 62

Frederik Vincx

DECEMBER 11, 2015

The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. Source: PR Academy annual qualification trends survey. PR is a broad industry that calls on multiple competencies. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60