Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

MAY 10, 2016

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. The beauty of Instagram is the appeal of visual content. Restaurants and food establishments have excelled using Instagram. Test the Market.

Small Business 100

Small Business Instagram Banking Fashion 100

Sword and the Script

APRIL 1, 2025

The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents. 82% of PR pros use generative AI for tasks like brainstorming.

Software 159

Software Pitching SEO Tools 159

Agility PR Solutions

JULY 22, 2021

Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms. One of the primary platforms for user-generated content has been Instagram in recent years, where users can […].

Instagram 180

Instagram Digital PR Social Media Company 180

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. See the example below. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. Let’s take a look!

Social Media 118

Social Media Fashion Media Travel 118

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. However, paid social media is a significant growth area.

Digital PR 78

Digital PR Report Communications Crisis Management 78

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

JANUARY 21, 2020

Self-made billionaire Kylie Jenner had much to celebrate in 2019, and being the highest paid influencer of Instagram was likely on the list. Her Instagram posts have been valued at over one million dollars in traditional ad spending. Highest Paid Influencer on Instagram. Kyle Jenner IG Strategy. The company now has more than 22.8

Instagram 88

Instagram Case Study Analytics Social Media 88

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. Ideally, you should have as many digital channels as possible at your disposal. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. If you need help give me a call.

Instagram 165

Instagram Groups Social Media Journalism 165

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Proactive Report

NOVEMBER 1, 2022

Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Prepare your PR team by improving their digital communication skills.

Communications 130

Communications Social Media Employee Crisis 130

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

DECEMBER 26, 2022

Social media listening can provide invaluable insights when it comes to telling the story of your brand. PR has gone digital because the world has done so, and it is easier than ever to uncover stories that will get traction. Users on Facebook and Instagram spend half their time online watching videos.

Video 162

Video Film Facebook Social Media 162

The Proactive Report

DECEMBER 4, 2018

Your content team must include someone with an eye for good design who can use the slew of new tools available to make interesting graphics, social posts, videos, and Instagram Stories. Get more Digital PR Tips in your inbox every week. Either train your existing staff or hire freelancers who know how to do this.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Better yet, tag the social media account it was sourced from or embed the image directly from the source.

Digital PR 77

Digital PR Viral Creativity Examples 77

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Instagram launches four person live-streaming. Some great news from Instagram last month as they announced a new live stream update.

Social Media 62

Social Media Trends Media Instagram 62

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back.

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

DECEMBER 2, 2022

TikTok and Instagram stories are leading the pack when it comes to short, punchy and eye-catching visuals. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit.

Trends 147

Trends Instagram Small Business Creativity 147

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year.

Marketing 120

Marketing Instagram Analytics Video 120

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Some lean on purchasing media lists, while others prefer to hunt.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

JUNE 27, 2024

With a broad consumer base, PR plans require strategically tailored campaigns to resonate with regional needs and nuances. Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth.

Meeting 90

Meeting Print Marketing Local 90

PR in High Definition

AUGUST 27, 2015

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications.

Digital PR 48

Digital PR Instagram Facebook Examples 48

The Proactive Report

AUGUST 5, 2016

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. Who Reads News on Social. For more Digital PR Tips s ubscribe here.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. I might use a social media tool depending on my target demographic.

Pitching 62

Pitching Trends Google Data 62

Presspage

OCTOBER 24, 2023

However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Better yet, tag the social media account it was sourced from or embed the image directly from the source.

Digital PR 48

Digital PR Viral Creativity Examples 48

5W PR

JUNE 18, 2020

Integrate Social Media Platforms. When talking about social media platforms, we don’t mean using just one of them – it’s best to use all of them simultaneously. Integrating Instagram means using a platform that already has over 500 million daily active users. Improve Email marketing. Improve Email marketing.

Strategy 97

Strategy Social Media Facebook Instagram 97

PR News

MARCH 28, 2017

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Remember the days when we used our phone for talking, not typing?

Social Media 48

Social Media Media Blogging Resources 48