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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
Because of this, most brands are adopting the digitalPR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digitalPRs can learn plenty from traditional PR. What is DigitalPR? Next, let’s look at traditional PR. Next, let’s look at traditional PR.
She’s been quoted in several of our articles and created a fantastic case study of her digitalPR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digitalPR campaigns from an in-house. I started digitalPR back in 2018.
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Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
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In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR?
It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Get DigitalPR Tips in your inbox every Monday morning. And people use Facebook and Twitter in entirely different ways, and for different purposes. Chris Abraham Gerris. Chris Abraham.
Over the past few years, digitalPR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Learn more about our media database.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog.
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Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. The only outgoing link from the page was to an internal page. I clicked through a few other pages to confirm, and it looks like Digital Hill doesn’t like to link externally when mentioning other brands.
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Bekki Ramsay, DigitalPR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digitalPRs. She was full of unique insights and tips for re-pitching your content and digitalPR in general. Bekki: Yeah. Bekki: Yeah.
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Then, we discuss building a successful newsletter like The PR Insider and tips she’s learned from it for her own PR work. Vince: Yeah, so you all may know Thea from the PR Insider newsletter Which is a great resource for anyone in the PR space. You were at an agency, you were at a media vision and rise at seven.
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