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The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digitalPR, Victoria Schmid. DigitalPRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, DigitalPR Manager at Journey Further.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digitalPR is over $1,000.
I have been blogging about challenges confronting digitalPR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.
Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digitalPR efforts. Get the DigitalPR Tips newsletter in your inbox every Monday morning.
In the digitalPR world , journalists and reporters promote our content. For example, if I wanted to contact the local NBC news site in Connecticut, I’d find the contact page in the footer and see a list of their staff. This is more of an opportunistic approach to digitalPR vs a tactic for pitching stories.
When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. I’d be happy to share the full report or arrange an interview with our lead researcher. If you’re interested in more advice or an interview with [Wedding Planner’s Name], please let me know!
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? They get it wrong.
Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. Reporters need experts to interview for stories – many of them don’t have the network of connections that the experienced journalists of the past had. Follow me on Twitter.
The accessibility and portability of radio make it a constant companion for people on the go, enabling PR professionals to effectively target messages during commutes, work hours, or leisure activities. PR professionals recognize the importance of building and maintaining a positive reputation.
Interviews/further quotes/Press pics available on request. I decided I’d be better off doing this myself, locally, if at all. The post Northern Seoul appeared first on Glasgow PR Agencies | Scottish DigitalPR Company | Zude. It is now discounted by more than 10 per cent at £8.70. The Back Story.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digitalPR is over $1,000.
There’s so many parallels I’d say to like the digitalPR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digitalPR agencies talk about this. Vince Nero: I love that. And that’s a win-win. Nathan Gotch: Yeah.
Additionally, consider the agency’s expertise in digitalPR and social media marketing, as these channels play a vital role in today’s landscape. Food PR agencies and their specialties Food PR agencies come in various sizes and specialties, catering to different needs within the food and beverage industry.
Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digitalPR’ or ‘E-PR’.
It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Sparring and training must be done carefully and in advance.
Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.
As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a DigitalPR, I’ve probably produced all of the above. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant. Personalisation.
She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. She’s a life-long learner (see–pursuing advanced degree).
Any former journalist who has leaped into digitalPR immediately gets my attention. So I went into the garage, and they interviewed the drivers and I loved it because I was big into Formula One. And at the same time, I also worked for a local government publication. So I was like, Oh, this is cool. So I enjoyed that.
DigitalPR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digitalPR for link building and how to get started with your first campaigns. How is DigitalPR Used for Link Building?
However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the DigitalPR Explained podcast. Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview.
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! So, you know, very funny.
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. What Exactly is Newsjacking?
However, I spent most of the time working at my local health club for the sociability. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. I retained the two docs so I could see the “fat outline” structure in one document. J: Google Docs worked well in most respects.
Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. Adam is a digital marketer. . “Why would you put a price on global PR knowledge and relationships?
What is your idea of PR nirvana? I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse. What is your PR motto? She also runs a series of lively in-house workshops on social media and communications.
After I published my podcast with Will Hobson comparing the differences between UK and US digitalPR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digitalPR scene. Educate clients on digitalPRDigitalPR is relatively new in Australia.
On Monday, I shared insights and advice to help PR pros get started with video. (In In case you missed it, I spoke at PR News’ DigitalPR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Fun, effective and engaging!).
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