Buzzstream

MARCH 4, 2025

For instance, when we published our State of Digital PR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. Its something I refer to as the C.H.A.M.P. My target audience is going to be PRs and SEOs.

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Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

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Digital PR Data Survey Construction 83

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. So, I thought it was the perfect opportunity for a podcast! Vince: Yeah.

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Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Don’t miss this one! They often get flagged as spam.

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Pitching Energy Journalism Newspapers 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

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Digital PR Report How To Pitching 62

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Cision’s State of Journalism survey found that “pitches that sound like marketing brochures” are one of the top ways to lose favor with journalists.

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Pitching How To Digital PR Data 126

Buzzstream

AUGUST 16, 2024

MuckRack’s State of Journalism report found that lack of relevancy is why journalists reject pitches. For instance, Daniel Hall is a rural tourism reporter for ChronicleLive, the Chronicle, Journal, and Sunday Sun. Then, using the Wiza tool, it will cross-reference their database and pull the email address associated with the name.

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How To Pitching Tourism Google 115

Rock the Status Quo

FEBRUARY 3, 2016

Above the Noise is the owners’ manual for the modern PR professional. Sound, specific and imminently useful, you’ll refer back to this book over and over again.” The digital side of public relations and trust above that are vital. “If . “WARNING: THIS BOOK WILL DEVOUR HIGHLIGHTERS.

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Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above the Noise is the owners’ manual for the modern PR professional. Sound, specific and imminently useful, you’ll refer back to this book over and over again.” The digital side of public relations and trust above that are vital. “If . “WARNING: THIS BOOK WILL DEVOUR HIGHLIGHTERS.

Case Study 100

Case Study Infographics Journalism Writing 100

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. They will refer you to their marketing department and ask you to pay for an ad! However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared.

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Content Marketing Groups Facebook Reputation 100

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re transparent in your methodology, Then you’re kind of appealing to the investigative journalism side of what a journalist does.

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Creativity Digital PR Data Pitching 117

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. We’re selling SEO software.

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Brand Branding SEO Data 62

Buzzstream

MARCH 19, 2025

Research the podcast, reference past episodes, and pitch a compelling episode idea that aligns with their audience. I mean, again, in the same way to make a connection to journalists and journalism relationships. I might see a lot of that in digital PR, or perhaps you’re an agency that represents a brand or something.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Doctor Spin

FEBRUARY 14, 2024

They will refer you to their marketing department and ask you to pay for an ad! However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne. I had economics.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. He referred to these sites as ones that could get you into a “bad neighborhood.” ( Check out the recording at around the 7-minute mark.)

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. monthly searches.

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Digital PR Examples Strategy Survey 62

Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. She was full of unique insights and tips for re-pitching your content and digital PR in general. Bekki: Yeah. Yeah, that.

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Digital PR Pitching Data Instagram 77

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. I can do that.

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Digital PR SEO Pitching Strategy 62

Buzzstream

NOVEMBER 6, 2024

Most digital PR and link building strategies leverage email outreach. So, as Amelia Selby put it in our podcast about doing digital PR on a small budget : A lot of the time, we find that the requests that we see on a platform have already been made on Twitter(X) two hours earlier.

How To 71

How To Pitching SEO Digital PR 71

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

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