The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: Take the time to produce content of real depth and value. Provide journalists with the material they’d need to write and publish such a story.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

Rock the Status Quo

OCTOBER 6, 2015

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. So, I thought it was the perfect opportunity for a podcast! Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Examples 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Lauri Pehar Borsh

FEBRUARY 7, 2019

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. Make […].

Mobile 60

Mobile Web Journalism Digital PR 60

Buzzstream

AUGUST 16, 2024

For example, if I wanted to find a journalist who writes about Italy travel tips. MuckRack’s State of Journalism report found that lack of relevancy is why journalists reject pitches. For instance, Daniel Hall is a rural tourism reporter for ChronicleLive, the Chronicle, Journal, and Sunday Sun. Does the beat match our pitch?

How To 115

How To Pitching Tourism Google 115

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Is reactive PR best as a supportive approach to other digital PR efforts?

Strategy 62

Strategy SEO Banking Pitching 62

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Branding Brand 100

Rock the Status Quo

FEBRUARY 3, 2016

It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. If you like the writing style in my blog, I promise you’ll like the style of the book. ” – Mark Schaefer, author of The Content Code.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. If you like the writing style in my blog, I promise you’ll like the style of the book. ” – Mark Schaefer, author of The Content Code.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So that, that research was already there and you kind of had an inkling that journalists are going to start writing about that type of thing.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

MARCH 19, 2025

And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact. Same thing.

Pitching 71

Pitching How To YouTube Tools 71

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’”

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’”

Mobile 60

Mobile Web Journalism Google 60

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. The organization switched from Cision according to the write-up. Notified adds coverage books.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 95

Software Banking Technology Corporate 95

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Getting featured on AI results like ChatGPT is still a mystery. Until now. AxelSpringer 20 blau-magazin.de

Data 71

Data Local Groups Corporate 71

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.

Technology 14

Technology Company Software Marketing 14

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. The podcast all started from a single email. We’re selling SEO software. We wanna go Dream 100.

Brand 62

Brand Branding SEO Data 62

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

Lauri Pehar Borsh

APRIL 30, 2014

Write about current events, give your opinion on trending issues or add insight to popular topics. Don’t be afraid to use humor or drama to make your message that much more interesting to read. Bonus: Being entertaining helps make you memorable. Inform: The worst reaction you can get from your audience is a collective “So what?”

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne. I had economics.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

APRIL 25, 2024

Search Engine Journal has a great breakdown of this topic.) For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. I wavered about including anything like this in this post because it can be somewhat controversial.

Branding 62

Branding Brand How To SEO 62

Lauri Pehar Borsh

APRIL 30, 2014

Write about current events, give your opinion on trending issues or add insight to popular topics. Don’t be afraid to use humor or drama to make your message that much more interesting to read. Bonus: Being entertaining helps make you memorable. Inform: The worst reaction you can get from your audience is a collective “So what?”

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Three years on and I now know how invaluable it is for multiple facets of Digital PR.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Actually, they don’t spend a lot of time writing up studies at all. Louise (@louisevparker) May 7, 2021.

Digital PR 160

Digital PR Film Instagram Writing 160