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Create a comprehensive knowledgebase to help customers find answers to common questions and troubleshoot issues independently. Then, based on customer behavior and purchase history, offer personalized recommendations.
Not utilizing the knowledge and experts you have. Tap into the knowledgebase in your organization and use it to create compelling content that meets the needs of your audience. SEO writing is a vital PR skill today. Get the DigitalPR Tips Newsletter each week. Ignoring the power of influencers.
For example, when a site like TCL uses Helpjuice to create its Knowledgebase, you’ll see a “Powered by Helpjuice,” Another example of this is when websites use the analytics platform Plausible to gather data. This is the data-driven digitalPR approach at work. There are no surprises here.
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