Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

PR News

OCTOBER 24, 2018

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297

Resources Communications Leadership Employee 297

Garrett Public Relations

OCTOBER 5, 2022

Working with B2B clients on public relations initiatives, media relations (i.e., pitching stories to journalists to land earned media coverage) is an integral part of the gig. You even … No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published Read More ».

Pitching 106

Pitching B2B Media Media Relations 106

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The post Proactive PR Versus Reactive PR: Which Should You Focus On?

Survey 180

Survey Publicity Marketing Small Business 180

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 160

Trends Marketing Publicity Small Business 160

PR News

JANUARY 25, 2017

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.

Leadership 48

Leadership Blogging Industry Communications 48

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR handle media relations. When a problem becomes public, it can quickly deteriorate, especially in today’s online age.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Landis PR

APRIL 29, 2024

A good place to meet younger decision makers and social media influencers. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Frederik Vincx

DECEMBER 11, 2015

Fortunately, PR teams may be the most equipped people to catalyze change. After all, affecting change is much about leadership and sharing a clear vision. Map your PR team workflow. An example media relations workflow is set out below. Visual by LeaderShip Solutions. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations.

Communications 60

Communications Meeting Blogging Crisis Management 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency International Internal Meeting 59

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Branding 48

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. As AI gains traction in many professions, PRs are at danger of losing their footing. Over the last 6 months, I have noticed that many discussions on tech adoption centered on AI, and in particular, leaderships wish to reduce costs.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

OCTOBER 30, 2024

Since they have a few social media-related statistics posts, these links might come from repeat domains, making them less valuable. This is the data-driven digital PR approach at work. They also have thought leadership getting links. Even thought leadership content gets a lot of links.

Analysis 114

Analysis SEO Data Software 114

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing B2B Storytelling 59