The Proactive Report

FEBRUARY 7, 2018

The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. You just have to avoid the sites talking about the election.

Digital PR 118

Digital PR Pitching Radio Google 118

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Learn to Measure Success. What is the point of implementing an earned media strategy if you can’t measure its effectiveness?

Strategy 244

Strategy How To Media Measurement 244

Prowly

APRIL 22, 2025

Two, coverage of available platforms, such as Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, print and broadcast , and others. Whether its a feature in the national magazine or a niche mention in a local daily, Prowly helps you spot it, measure its value, and incorporate it into your reporting. But it doesnt end there.

Print 104

Print Media Tools Analysis 104

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team. Track, measure, and report on results of PR and social media campaigns. This year alone, the U.S.

Analytics 100

Analytics Measurement B2C Construction 100

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

DECEMBER 4, 2018

And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Connect on LinkedIn. Get more Digital PR Tips in your inbox every week. Include these trends in your 2019 planning to give your results a boost. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

JULY 23, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( A search on Indeed.com and LinkedIn reveals that there are about 4x more jobs requiring content skills than PR. Connect on LinkedIn.

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. AVES is quantitative based and does not measure the quality of content. Do you know what Feb. Whodathunkit?! Back in 2010, Ms. Happy birthday to us!

Measurement 97

Measurement Media Training Google Resources 97

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Connect on LinkedIn. The Challenge. The growth will come from new deliverables.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ). SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 4, 2018

Get the Digital PR Tips newsletter each week. Connect on LinkedIn. The post Data, Analytics and the Everyday Practice of PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Need help with data and analytics? Call 888 243 3470. Follow me on Twitter.

Analytics 127

Analytics Data Exercises Social Media 127

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. PR has changed.

eBook 120

eBook Google Tools Analytics 120

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Connect on LinkedIn. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Connect on LinkedIn. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

DECEMBER 31, 2017

If you need help with media relations, paid amplification to reach targeted audiences and measurement of your results. Get the Digital PR Tips Newsletter. Connect on LinkedIn. The post Earned Media vs Paid Media Driving Results appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Media 0

Media Media Relations LinkedIn Digital PR 0

The Proactive Report

MAY 7, 2018

.” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. LinkedIn’s advice: If you see a skill that you’ve had on your list to work on, or even master, be sure to carve out a bit of time to learn it. The PR Measurement Course could give you that extra edge on your resume.

Study 100

Study Analytics Software Data 100

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Advertising 49

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s It’s an excellent conversation for SEOs, digital PRs, and agency leaders. Vince: Yeah.

SEO 62

SEO Study Brand Branding 62

Buzzstream

AUGUST 16, 2024

The best is LinkedIn. Most media databases will list a LinkedIn profile; if not, try a quick Google search for the person’s name + the publication. LinkedIn I’ve also been using a tool called Wiza a lot recently. It syncs with LinkedIn to uncover journalist email addresses (and phone numbers).

How To 115

How To Pitching Tourism Google 115

Waxing UnLyrical

NOVEMBER 14, 2014

Facebook, LinkedIn, Quora, Medium … the list goes on. Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. LinkedIn, Facebook, etc., Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog? Usually, two reasons: 1.

Blogging 103

Blogging Leadership LinkedIn Facebook 103

5W PR

JULY 15, 2020

Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.

How To 176

How To Media Guidelines Pitching 176

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five. Thank you!!!

Resources 73

Resources Nonprofit Measurement Creativity 73

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So Darren, I, we just, we first met on this podcast, but I’ve been Following you and following your digital big fan of all the stuff that you guys do.

Creativity 117

Creativity Digital PR Data Pitching 117

ZudePR

FEBRUARY 22, 2016

4: 80% of B2B Social Media Leads Come From LinkedIn. Advice: companies selling their services to other companies should have LinkedIn at the heart (along with their website) of their digital marketing. LinkedIn is no longer merely a sophisticated online CV. #5: And measure. A digital PR man, based in Glasgow.

Social Media 75

Social Media SEO Media Local 75

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Backlinks Why?

Digital PR 112

Digital PR Report Google Radio 112

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Buzzstream

AUGUST 7, 2024

Connect with Gus on Linkedin Connect with Gus on Twitter/X Key Takeaways Here are some of the main action items and takeaways that I found in talking with Gus. Create a Strong Business Case Before initiating any project, prepare a detailed document outlining the business case, the expected impact, and how the results will be measured.

SEO 62

SEO Company Engineering System 62