ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Understanding SEO. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Prowly

JULY 7, 2020

How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry.

Digital PR 166

Digital PR SEO Trends Industry 166

Agility PR Solutions

SEPTEMBER 26, 2021

Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies. If […].

Digital PR 174

Digital PR Branding Brand SEO 174

Agility PR Solutions

OCTOBER 5, 2023

SEO is by no means a straightforward topic, but it’s an essential component of digital PR. The good news is that with the right information, you can learn how to utilize it to bolster your online PR efforts. With good digital PR overall, you won’t only increase your online presence.

SEO 182

SEO Digital PR How To Marketing 182

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 129

SEO Engineering Google Study 129

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Three years on and I now know how invaluable it is for multiple facets of Digital PR.

Digital PR 161

Digital PR Tools Pitching Film 161

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

Digital PR 71

Digital PR SEO Agency Pitching 71

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? Costs In short, digital PR typically has a lower cost than traditional PR campaigns.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry.

Branding 254

Branding Brand Web Content Marketing 254

The Proactive Report

JANUARY 25, 2017

60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. PR Lessons Online sources and search engines are trusted more than traditional media. If you do not yet have SEO under your belt make it a priority. Invest in training on digital skills for your team.

Digital PR 100

Digital PR System Engineering Training 100

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

JANUARY 16, 2024

Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. These are the best SEO extensions to help you finish your work quickly and efficiently. It quickly scans a webpage and identifies broken links, which is crucial for SEO and user experience.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy B2C SEO Social Media 149

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 85

SEO Mobile Engineering Ethics 85

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. What Are the Types of Digital PR?

Digital PR 62

Digital PR SEO Engineering Social Media 62

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s So, SEOs need to think differently about how we build and work with brands.

SEO 62

SEO Study Branding Brand 62

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Rock the Status Quo

SEPTEMBER 16, 2014

I believe it’s also true that companies LOOKING for a new agency often assume a “digital agency” can handle everything digital and aren’t investing enough time in hiring the right fit. They wanted transformation from a mostly link building shop into a content marketing agency.

Agency 164

Agency SEO Training Analysis 164

Axia PR

JULY 27, 2021

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO How To Analysis 118

Buzzstream

JULY 1, 2024

These are the ten link building statistics that should change (or reinforce) how you think about SEO. Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. So, we know that a lot of SEOs are using guest posting. What does it mean for you?

SEO 118

SEO Study Google Data 118

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62