The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. References are even spilling into the mainstream media. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

OCTOBER 30, 2023

TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

OCTOBER 10, 2024

Although authority and traffic aren’t the only two ways to measure a link’s quality (relevance is also a major factor), they are two significant signals. That brings me to my last pricing analysis: digital PR. Is Digital PR Link Building Valuable? Digital PR is one of the most valuable kinds of link building today.

Analysis 126

Analysis Digital PR SEO Agency 126

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . There are several references to Moz and PR on this blog. Reduce typos with Grammerly. Get a Grip on SEO with the MozBar.

Digital PR 60

Digital PR Tools SEO Web 60

Buzzstream

SEPTEMBER 3, 2024

For example, a boilerplate for BuzzStream might look something like this: About BuzzStream BuzzStream is a premier outreach and relationship management platform tailored for digital marketers, PR professionals, and content creators who need to build authentic connections and manage large-scale outreach campaigns.

Pitching 126

Pitching How To Digital PR Data 126

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Measuring Media Kit Success. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

AUGUST 2, 2023

Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic. Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference.

Radio 75

Radio Television Media Local 75

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. Follow me on Twitter for daily Digital PR updates. Online PR Reputation Management'

Reputation 100

Reputation System Employee Airlines 100

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. This proactive approach can also attract backlinks from other websites seeking to reference the latest information.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

AUGUST 16, 2024

For instance, if I was looking to identify journalists who covered consumer affairs, I might use a search query like this: Then click on the People tag, scroll through to each of these journalists, and measure their fit. Then, using the Wiza tool, it will cross-reference their database and pull the email address associated with the name.

How To 62

How To Pitching Tourism Google 62

Buzzstream

MAY 2, 2024

And so if there are opportunities in a piece of content to give a reader a much bigger piece of content on a related topic that we’re referring to within another piece of content. Does internal linking have a measurable effect on ranking? What should digital PRs know about internal linking?

Internal 118

Internal International Insurance Insurance 118

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Rock the Status Quo

JANUARY 22, 2015

Remember that “blog” refers to your entire compilation of posts – and “post” refers to a single blog post within your overall blog. It measures and indicates activity, not influence. Digital PR' Do a great job or don’t bother. ( Now re-read #2 for tips on what to blog about.

Agency 100

Agency Survey Customer Service Engineering 100

PR News

JANUARY 29, 2018

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog.

Blogging 50

Blogging Crisis Management Digital PR Internal 50

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. 34% of companies say they can’t find people with the right digital skill. So yes, there is a blurring of the lines.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. So, I used our chat to drill down how Darren and his team generate ideas.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? Do you work for a PR technology vendor?

Trends 60

Trends Media Report Technology 60

Buzzstream

NOVEMBER 10, 2020

Abbreviations are often referred to without including the full name of the organisation initially. For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. . of respondents chose.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). Top influencers often refer your brand if you have formed a good connection with them. Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. We may be able to refer to your data or utilise your client for an interview when writing the piece, both of which often result in links, too! Personalisation.

Writing 71

Writing Pitching Study Data 71

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Visualize the waste on your Post-its to make it easy to refer back to the key issues.

How To 60

How To Software System Employee 60

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

PR News

APRIL 23, 2018

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. The post Chart Porn and the PR Condition appeared first on PR News Blog.

Conference 93

Conference Measurement Blogging Communications 93