Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Cision

MAY 29, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Get more Digital PR Tips in your inbox every week. More research is needed here. Find out what content is currently available.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR. Ross: Yes.

Digital PR 83

Digital PR SEO Data Report 83

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Analytics 182

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Q2: Do KPIs also apply to PR?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . The plugin is another web call and so it does slow down rendering a bit. Reduce typos with Grammerly. CC BY-SA 2.0 ).

Digital PR 60

Digital PR Tools SEO Web 60

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JUNE 18, 2021

Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

APRIL 2, 2024

It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. The quality of queries changed too as the web evolved. Counterweight to journalist backlash At that time, Vocus was under fire from journalists who saw the company as a source of PR spam. Measurement templates.

Reddit 173

Reddit Software B2B Technology 173

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. The work of modern communicators has for the most part turned digital.

SEO 79

SEO Engineering Corporate Web 79

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. It’s so easy to say “over to the web design firm.” There are 28.8 of US businesses.

Tools 113

Tools Analytics Google Web 113

Landis PR

JANUARY 30, 2024

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

SEPTEMBER 3, 2024

When tech journalist Natt Garun was still editor of The Next Web (now editor of YouTube), he told us, “ …It’s imperative to do your research to make sure you are emailing the right person for what you’re looking for. For example, say BuzzStream was releasing a new digital PR course.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

MAY 7, 2018

Web Architecture and Development Framework. The PR Measurement Course could give you that extra edge on your resume. Middleware and Integration Software. User Interface Design. Software Revision Control Systems. Data Presentation. SEO/SEM Marketing. Mobile Development.

Study 100

Study Analytics Software Data 100

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 14, 2014

And Lisa made an important point for those of us in the business of content: “If we don’t have [a blog], [our prospects] certainly aren’t going to pick us if content development and digital PR is part of the scope [of work].

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

ZudePR

FEBRUARY 22, 2016

And if you consider committing to digital marketing, growing your “list” (those people who want to receive your email communication) should be a priority. E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. And measure.

Social Media 75

Social Media SEO Media Local 75

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MAY 2, 2024

But for Google, like internal links I always like to say that internal links create like a connected spider web of tissue, especially for new websites that are just getting started. Does internal linking have a measurable effect on ranking? What should digital PRs know about internal linking?

Internal 118

Internal International Insurance Insurance 118

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Enter a topic or keyword, and it will display posts from the web. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

Beyond PR

MAY 30, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. According to Statista, the number of smartphone users across the world has increased from 1.5 billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114