The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Waxing UnLyrical

DECEMBER 11, 2013

Several media houses have started looking at digital as their next step, sooner than expected. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. What are your thoughts on the Indian PR digital evolution?

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Remote PR Jobs

DECEMBER 31, 2024

It also has a mobile app, making it easy to access everywhere. Best Project Management Tools for Remote PR Professionals Managing deadlines, coordinating campaigns, and juggling multiple stakeholders can feel overwhelming, especially when working from home.

Tools 100

Tools Communications Software Google 100

5W PR

MARCH 29, 2025

Mobile apps now serve as vital bridges between online and offline experiences. Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits. The promotion combined social media contests, virtual property tours, and exclusive in-person events.

Hotels 78

Hotels How To Instagram Measurement 78

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

The Proactive Report

OCTOBER 7, 2016

And as more digital natives get to an age where they’re reading and watching news, the numbers will keep moving in the direction of online.’ ’ The fastest growing change is the preference for getting news on a mobile device. In 2016 74% of Americans have ever access news on a mobile device.

Mobile 133

Mobile Media Engineering Google 133

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Get the Digital PR Tips News letter. The post 5 Ways to Improve Your Content Strategy appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

MAY 2, 2015

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio.

Report 100

Report Mobile Newspapers Media 100

The Proactive Report

FEBRUARY 6, 2015

Most of us now have a decent camera right on our mobile phones and tablets – one that is perfectly capable of taking a great shot. For more Digital PR Tips follow me in Twitter. Content Marketing Digital PR Tip Sheets digital images online PR phone photography' How to take a great photograph.

Digital PR 100

Digital PR Mobile Content Marketing Facebook 100

The Proactive Report

NOVEMBER 1, 2022

In a world where every mobile phone has a camera that can immediately stream live to the Internet or at the very least capture on video or high-resolution pictures, you need to be aware of the consequences of poor communication. For more Digital PR Tips subscribe to our newsletter.

Communications 130

Communications Social Media Employee Crisis 130

The Proactive Report

JUNE 23, 2015

Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website. 92% of mobile video viewers share videos with others. Get our Digital PR Tips Newsletter. 2015 Global Trust Barometer).

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. PR tech briefs and mentions Mobile app for Notified PR platform.

Reddit 183

Reddit Software B2B Technology 183

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Waxing UnLyrical

OCTOBER 2, 2012

This event primarily focused on Mobile. It made me realize how Digital PR can help run the event in a much better way and engage internal as well as external audiences. So I volunteered to handle their Twitter page during the event. So participants could develop some interesting apps with the three best ideas chosen as winners.

Mobile 105

Mobile Pitching Twitter Social Media 105

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. The importance of page experience in SEO.

SEO 85

SEO Mobile Engineering Ethics 85

5W PR

MARCH 16, 2025

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

Privacy 78

Privacy Marketing Advertising Advertising 78

The Proactive Report

MARCH 30, 2018

That might describe how PR pros feel about analytics and measurement too. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey. But it is a fact of life now, there’s just no avoiding it anymore.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

FEBRUARY 7, 2016

A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Think Culture of Content – content comes from all over the organization, especially public-facing departments like PR, research, product, sales. Q3: How should brands be setting KPIs? HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

APRIL 27, 2018

Not so much on desktops, but there’s been quite a steep drop on mobile devices. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search.

SEO 100

SEO Mobile Engineering Google 100

5W PR

AUGUST 10, 2020

Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices.

Consumer 97

Consumer Meeting Mobile Study 97

The Proactive Report

APRIL 3, 2017

Mobile compatibility. The media trends are clear – journalists need PR to provide them with content. The media trends are clear – journalists need PR to provide them with content. Get the Digital PR Tips newsletter in your inbox every week. In frustration you leave the website and look elsewhere. Story Ideas.

Media 100

Media Video Mobile Report 100

The Proactive Report

JULY 20, 2017

They have a mobile app to schedule and pay for your lawn service. And in case you think this is only for the big brands, in the Tampa Bay area one lawn care company has figured out how to use this technology to find and service customers. After each service you get a text asking for feedback and rating the service.

Analytics 145

Analytics Small Business Mobile System 145

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Journalism Digital PR 60

The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Video trends for 2023.

Video 162

Video Film Facebook Social Media 162

The Proactive Report

MAY 10, 2016

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. Follow us on Twitter for daily Digital PR tips. They browse day or night right on their smartphones.

Small Business 100

Small Business Instagram Banking Fashion 100

The Proactive Report

JUNE 22, 2015

The program is succinct and more than sufficient for most minor editing of mobile photographs. Get our Digital PR Tips Newsletter. Meme style print font can also be added to your photos. If your team needs help with learning how to create unique visual content that Google loves check out our visual content training classes.

Google 100

Google Tools Print Mobile 100

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. Mobile-Friendly: Shorter subject lines are more user-friendly for mobile devices, ensuring they are not cut off. So, I wanted to know more. It’s the key. Yes, definitely.

Study 125

Study Writing Data Case Study 125

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Branding Brand 62

5W PR

JULY 15, 2020

The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • To impress top media targets, sending a physical press kit with a personalized letter of introduction and product samples can be a good way to stand out.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JANUARY 5, 2015

It must be mobile-responsive. Follow me on Twitter for daily Digital PR updates. Online PR Reputation Management' Use a system that automates this process, so that it is not too time-consuming. Choose a system that’s easy for you to administer and make it quick and easy for the customer to rate and review you.

Reputation 100

Reputation System Employee Airlines 100

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. That’s great data, but it’s not enough to know which channels are best.

Measurement 138

Measurement Analytics Google Social Media 138

5W PR

SEPTEMBER 14, 2020

Mobile-friendly landing pages are another essential when it comes to successful local marketing campaigns. It has become a way for the company to connect with its mobile consumers. Landing Pages.

Local 88

Local Marketing SEO Mobile 88

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. To get there, they had to score best practice adoption rates of at least 63% on the web, 72% on mobile, and 82% cross-channel. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88

Retail Mobile Study Web 88

PR News

MARCH 17, 2016

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms.

Strategy 73

Strategy Communications How To Mobile 73