Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Digital PR Pitching Radio Google 118

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget.

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Digital PR Travel Data SEO 87

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. What are your thoughts on the Indian PR digital evolution? reading and traveling.

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Digital PR Newspapers Advertising Advertising 86

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.

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Pitching Trends Google Data 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Digital PR Report SEO Data 62

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

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Case Study Digital PR Study Tools 83

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Travel Association , the World Bank , the United States Census Bureau , and others. Let’s start with ideation.

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Study Pitching How To Local 62

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. For example, if I wanted to find a journalist who writes about Italy travel tips.

How To 115

How To Pitching Tourism Google 115

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

Internal 62

Internal International Digital PR Course 62

Waxing UnLyrical

OCTOBER 2, 2012

The event had people from across the country and even some expats who pitched their ideas, shared their vision and built teams to execute their ideas. The pitches started and each person got one minute to pitch: that’s 67 pitches in 67 minutes , after which teams were formed.

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Mobile Pitching Twitter Social Media 105

Buzzstream

MAY 9, 2018

Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. Digital PR – This approach is all about targeted outreach to very high authority sites and is great for established brands or agencies that can offer proprietary data or exclusives to publications. .

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Data SEO Groups Pitching 120

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. When you say something like, it has no search volume, right, how are you confident in pitching something like this? That’s a place to go.

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Creativity Digital PR Data Pitching 117

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

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Writing Pitching Study Data 71

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. We ran a study on using AI for pitches , and the results were very surprising.)

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Pitching Mobile Examples Study 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.

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Blogging Google Writing SEO 62

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. Simply toggle to the About tab.

How To 83

How To LinkedIn Tools Google 83

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Buzzstream

FEBRUARY 9, 2024

Distribute Strategically: Once you have put the time and effort into creating and publishing a great press release, implement a strategic plan to distribute it using a digital PR tool like BuzzStream so it reaches the right audience. If you plan to pitch using email, check out our email outreach templates.

Examples 62

Examples Product Launch Data Report 62

ZudePR

JANUARY 26, 2016

” Everything travels so fast nowadays. Dave, the PR: Perhaps if lightning speed broadband and the Internet had never happened, these watchwords wouldn’t be so important. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead.

How To 65

How To Meeting Creativity Agency 65

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. The first half is about her journey as a journalist into PR. The second is where we get some tactical information about pitch strategy, email crafting, and media list building. Um, I also wanted to travel. Digital PR.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digital PR for link building and how to get started with your first campaigns. How is Digital PR Used for Link Building?

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Digital PR Google SEO Pitching 62

Buzzstream

MARCH 18, 2025

Getting links without needing to pitch anything is the dream. So, even if I only get 10 links, my cost per link for this strategy is $420, which aligns with the price of a digital PR link based on our survey. For our State of Digital PR survey, I used Infogram. (I Next, I focus on the pitch.

Transportation 62

Transportation How To Survey Data 62

Buzzstream

JANUARY 22, 2025

But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. Are you pitching ideas for them? We pitch using Surfer and we actually do this for link inserts as well.

Engineering 62

Engineering How To SEO Google 62

Buzzstream

SEPTEMBER 25, 2024

However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. All these new people into digital PR.

Media 77

Media SEO Pitching Digital PR 77

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

OCTOBER 10, 2024

For example, below is a site called Don’t Cramp My Style that talks mainly about “interiors, rented spaces but also a bit of Fashion, Lifestyle, bits of Beauty, and My Travels.” In my post about guest posts sites, I lay out an evaluation process for guest post sites and whether or not it makes sense to pitch your story idea to them.

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Analysis Digital PR SEO Agency 126

Buzzstream

DECEMBER 18, 2024

According to our State of Digital PR report, 92.5% of digital PRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, Digital PR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.

Study 71

Study Data Digital PR Reddit 71

Buzzstream

NOVEMBER 6, 2024

Most digital PR and link building strategies leverage email outreach. In other words, you proactively reach out to journalists and pitch them a story. As PRs, this is the dream. Instead of pitching journalists something out of the blue, you can be the hero who gives them something they need.

How To 71

How To Pitching SEO Digital PR 71