The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Bianchi Biz Blog

JUNE 27, 2024

Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth.

Meeting 90

Meeting Print Marketing Local 90

The Proactive Report

JUNE 22, 2015

Meme style print font can also be added to your photos. There are a host of editing options including red-eye removal, a whiten teeth option, a one-click enhance tool, borders, filters, and you can even preview effects using the Pixlr Live feature. Of course, there is also the range of basic tools like crop and rotate.

Google 100

Google Tools Print Mobile 100

Sword and the Script

APRIL 2, 2024

I would never defend spammers, but I will defend a tool, that if used properly, can improve performance. The acquisition of HARO was strategically positioned to soften this criticism – we were now the curators of a tech tool that was designed around the needs of journalists too.

Reddit 183

Reddit Software B2B Technology 183

5W PR

JULY 15, 2020

Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Here is a detailed breakdown of the top media databases, as reviewed by our many expert customers and digital PR professionals.

Media 62

Media Reddit Digital PR Tools 62

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement.

Software 150

Software Case Study Advertising Advertising 150

5W PR

JANUARY 17, 2020

Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? However, media impressions are not limited to television or print media.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

NOVEMBER 21, 2023

Equipping oneself with fact-checking tools and resources empowers individuals to critically engage with news, contributing to a more informed and vigilant society. Understanding the distinct characteristics and preferences of each platform is essential in crafting tailored PR campaigns that resonate with diverse news consumers.

Newspapers 130

Newspapers Social Media Data Consumer 130

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 75

Radio Television Media Local 75

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

ZudePR

SEPTEMBER 8, 2015

Over the last 15 years, I’ve read some crackers: A Confederacy of Dunces, John Kennedy Toole. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. Print them off. There are only so many hours in the day and with young children, where do you find the time to sit down and read?

Blogging 75

Blogging Print System Sports 75

Prohibition

FEBRUARY 25, 2020

Influencer marketing is now a tool that almost every brand and business is utilising to increase brand awareness, create engaging content, and get their product seen by their target audience. With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Frederik Vincx

DECEMBER 11, 2015

Will you take people out of the equation, change the order of the process, create checklists or different deliverables, or use different tools? The best way we test tools at Weber is through pilot processes. Find software on dedicated tool indexes. It is a crowdsourced catalog of 250+ PR tools and 48 guides.

How To 60

How To Software System Employee 60

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. There are really good internships in TV and print in Australia, kind of good places. So I did that for three years, and I covered everything from print to broadcast to things like communications law. Digital PR. Vince: Nice.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

NOVEMBER 10, 2020

Having previously used BuzzStream for all of my outreach, fortunately name mess-ups rarely happened due to the organised nature of the ‘People’ and name fields of the tool when prospecting. Instead, use tools like Dropbox or Google Photos to link to these files within your email. Click on the dropdown on People and click All People.

Pitching 164

Pitching Writing Digital PR How To 164

Where the Fishermen Ain't

OCTOBER 26, 2015

It least it wasn’t in the print edition!”. In the end, all you have is your ability to persuade: When you strip away the more blunt tools and worn concepts of our trade, you’re left with the core of what we are tasked to do--make a case and persuade an audience. Executive suite says something like, “Well, thank God!

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

It least it wasn’t in the print edition!”. In the end, all you have is your ability to persuade: When you strip away the more blunt tools and worn concepts of our trade, you’re left with the core of what we are tasked to do--make a case and persuade an audience. Executive suite says something like, “Well, thank God!

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. And I got that into the Brighton Argus in print.

Pitching 62

Pitching Energy Journalism Newspapers 62

ZudePR

MAY 17, 2016

I was waxing lyrical about all the new online tools PRs can use to do their jobs better. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?". Print it out.

How To 60

How To Tools Writing Viral 60

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. As PR professionals, don’t we want our stories out there? Most platforms – especially social ones – have analytic tools that can tell you basic info about impact. Q5: Why are visuals important when pitching the media? Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. As PR professionals, don’t we want our stories out there? Most platforms – especially social ones – have analytic tools that can tell you basic info about impact. Q5: Why are visuals important when pitching the media? Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100

ZudePR

MAY 22, 2018

If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. I still have difficulties with the passive voice, and rely on tools such as ProWritingAid and Hemingway to keep me right. Mark them when you print off your document, then run a ctrl f and sub in alternatives.

Writing 95

Writing Google Comparison Government 95

ZudePR

MARCH 22, 2018

H: What about the print quality? L: H ow would I fit it in around client work (I own and run a Glasgow PR consultancy )? I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Prowly

MARCH 6, 2025

If you haven't already, you can sign up for Prowly's free 7-day trial to get a sense of how a PR tool can help you track and manage backlink-building activities. The basics of PR link building What do PR backlinks do? When it comes to SEO link building, specialists often use dedicated marketing tools.

Strategy 104

Strategy SEO Engineering Data 104

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62