5W PR
APRIL 14, 2025
While traditional PR methods still hold value, digital PR offers Martech startups targeted opportunities to reach decision-makers, build authority, and generate qualified leads. Creating Newsworthy Moments The most successful Martech PR campaigns create genuine news value rather than just promoting features.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
And there are specific situations when it’s particularly important for PR and marketing functions to team up. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences.
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Konnect Agency
MARCH 7, 2022
In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.
Prowly
FEBRUARY 18, 2025
1 Define your goals and KPIs Every PR campaign is different and your end goals and KPIs will depend on your target audience, desired results, and how the campaign fits into your overarching company mission and vision. The end result is (ideally) an increase in revenue as well. These are the critical steps you don't want to miss. #1
Konnect Agency
MARCH 7, 2022
In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.
The Proactive Report
FEBRUARY 24, 2017
His tweet about a new Tesla product launch resulted in a $900 million increase in value. I asked a few PR influencers for their thoughts on the future of Twitter. Get Digital PR Tips in your inbox every Monday morning. Used correctly, Twitter can have a huge impact on customer service, perception and reputation.
Buzzstream
DECEMBER 30, 2024
One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. What is Proactive PR? Proactive PR is any planned PR story.
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