The Proactive Report

DECEMBER 24, 2014

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). For daily updates on PR and tech trends follow me on Twitter. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

MAY 27, 2017

And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. Radio and TV stations are also hard hit. And according to the Department of Labor there are 240,700 PR Specialists employed in the US.

Media Relations 127

Media Relations Media Newspapers Radio 127

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Prowly

FEBRUARY 18, 2025

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Learn more about our media database.

Examples 104

Examples How To Product Launch Print 104

The Proactive Report

MAY 2, 2015

Key trends. Radio stations report that audiences are increasingly accessing their shows via podcast and other independent podcasts are also reporting growth. Follow me on Twitter for daily Digital PR tips. The percentage listening in 2015 was up two points over 2014 levels (15%). Things to consider.

Report 100

Report Mobile Newspapers Media 100

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Each year video usage online continues to grow and it is getting bigger all the time. To do this effectively, you must understand your audience.

Video 162

Video Film Facebook Social Media 162

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? Hana: Yeah.

International 62

International Internal Digital PR Course 62

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Entrepreneur. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

wiredPRworks

JANUARY 13, 2022

The show airs on the C-Suite Network and all the popular podcasting platforms including Apple, Spotify, and iHeart Radio. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Insurance Insurance Training 52

Bianchi Biz Blog

AUGUST 22, 2024

Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Internet engagement is rising, with 89.1%

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. There’s the opportunity to do radio journalism. Digital PR. Do you think having a background in journalism is necessary to be a good PR? (She’s speaking at next month’s BrightonSEO as well!) Vince: Nice.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. You can also go with keywords like: YOUR INDUSTRY + trends. ” When we Google “coffee data,” I see NCAUSA’s National Coffee Data Trends Report. Leverage keyword research. YOUR INDUSTRY + data.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

FEBRUARY 27, 2024

Plenty of guides out there deal with pitching new products, services, and events or pitching a person to appear on TV, radio, or a podcast, so I won’t be covering those types of media pitches here. For example, suppose I were pitching a client to be interviewed for a feature article or to appear on a podcast, TV, or radio segment.

Pitching 83

Pitching Writing Film How To 83

Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found this to be a trend. Bekki: Yeah. Yeah, that.

Digital PR 77

Digital PR Pitching Data Internal 77