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Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PRtechnology or comms tech and present it in a summary post like this one. Reddit data.
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. As mentioned, some AI technologies have formalized partnerships with top-tier publishers to help curate their datasets. What Publishers Are Suing AI Technologies?
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
I have been hypothesizing about how employing more digitalPR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. As I mentioned, we dont know precisely what AI technologies like GPT-4 use as datasets. Until now.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. In the digitalPR space is also jumping on these things. Reddit is for me, it’s like a, I personally read it.
In fact, for most digitalPRs, they are a necessary part of their digitalPR toolkit. Up-to-Date Lists Ask any digitalPR professional, and they will say you need to update your lists if you want to utilize them successfully. You can see this also echoed on Reddit.
Fortunately, emotions can be widely used in your digitalPR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digitalPR. However, not all of them may be the key to boost your digitalPR.
The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?
The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., infographics, data studies) can be repurposed. It’s not just one and done.
I expect lawmakers to double down on regulating this technology and the few, truly useful tools will rise to the top begging the question: is there enough AI for all of us to still be authentic and unique marketers and communicators? Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4.
Build a brand with digitalPR tactics like unique data studies. Meeting User Needs With SERP Features: Lets take a look at a SERP for digitalPR. Build a Brand with DigitalPR As users change how they search, and Google changes how it delivers information, marketers need to adapt. sending them to sites).
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