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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 183
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Should You Avoid These Sites If You Want to Show Up in AI?

Buzzstream

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. As mentioned, some AI technologies have formalized partnerships with top-tier publishers to help curate their datasets. What Publishers Are Suing AI Technologies?

SEO 62
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23 Digital PR Examples and Strategys That Work Today

Buzzstream

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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New Data Suggests AI Prefers High DA Publishers

Buzzstream

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. As I mentioned, we dont know precisely what AI technologies like GPT-4 use as datasets. Until now.

Data 71
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Creative Content That Works with Darren Kingman

Buzzstream

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. Reddit is for me, it’s like a, I personally read it.

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How to Build A Media List (Without Paying For One)

Buzzstream

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can see this also echoed on Reddit.

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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR.